Valentina Mata

About Valentina Mata

Brand building + consumer marketing across positioning, storytelling, go-to-market, and full-funnel activation—helping brands become culturally relevant and commercially effective.

Experience

1. Regional Marketing Manager

   CELSIUS

   Sep 2025 — Present

   Drove brand awareness and brand building across priority markets by translating national brand strategy into locally relevant, high-impact programs that increased visibility, trial, and engagement.Positioned regional marketing as a long-term brand building lever, not just an executional function—ensuring programs reinforced brand equity while supporting near-term growth goals.Built strong cross-functional alignment between brand, sales, field teams, and agency partners to deliver consistent brand expression while adapting to market-specific consumer behaviors.Strengthened regional field processes and playbooks to improve execution quality, consistency, and performance measurement—supporting scalable brand growth.Optimized activation strategy using real-time market insight, reallocating resources toward the programs and markets that most effectively built brand awareness and consumer affinity.

Education

• University of North Carolina at Charlotte

  B.A in Communication Studies., Mass Communication/Media Studies

  2012 — 2015