Valentina Ermolina
Marketing and analytics specialist | Digital Marketing & Social Media Strategist | Masters @Boston University
- Role
- Marketing Manager at Go Offer
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Valentina Ermolina
Marketing and analytics specialist with expertise in digital campaigns and content…
Experience
Marketing Manager
Sep 2024 — Present · Boston, MA, US
Designed and launched a tripwire marketing structure, leading a team to develop and promote it via targeted Facebook and LinkedIn ads, 3x the average deal size from $950 to $2650 in 6 months.Built and launched 27 modular website components for webinars, including seasonal promotions like Black Friday and Cyber Monday, using WordPress and custom CMS solutions, enhancing lead capture and engagement.Optimized marketing budget allocation and KPI tracking, driving qualified leads and scaling the sales pipeline by 9x, enriching databases by MQL (marketing qualified leads).Scaled CRM processes in Kommo CRM, working with IT to implement lead deduplication logic and automated pipeline movement, supporting product market entry in 3 months.Developed and executed a multi-channel content strategy (webinars, YouTube, LinkedIn, WhatsApp), doubling warm leads in 6 months and boosting engagement with target audiences.Managed influencer collaborations, paid ads, and email campaigns via Mailchimp and Klaviyo, increasing engagement and conversions.Led product localization into multiple languages and developed 19 AI-powered chatbots for lead nurturing, content distribution, and sales qualification, integrated with tripwire marketing system.Led a 4-person marketing team, driving social media growth, content production, and product marketing. Optimized ad spend efficiency, increasing campaign ROI by 25%, through data-driven insights from Google Analytics.Enhanced lead conversion by 20% by conducting competitor analysis and refining targeted marketing strategies.
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