Valentina David

Experience

1. Hbo Max Latam - Experience Curation

   Warner Bros. Discovery

   Apr 2021 — Present · Miami, FL, US

   Led and delivered weekly merchandising presentations to communicate LATAM editorial strategy to cross-functional teams, including CRM, content planning, marketing, and social media.• Led the curation and strategy for HBO and Max Originals brands while also managing manual homepage carousels to drive engagement.• Leverage data from Looker Studio to drive continuous Merchandising improvements and demonstrate the impact of content and in-platform communication performance across all regions.• Served as the key liaison between the HBO Max LATAM Merchandising team and cross-functional teams (CRM, Social Media,Marketing), ensuring alignment and seamless collaboration.• Oversee editorial strategy and content publishing in CMS for HBO Originals, Max Originals, and manual homepage carousels, ensuring timely execution and optimal impact.• Create and present monthly strategy documents for the Retention and Engagement Team (CRM), focusing on push notification and newsletter strategies.• Collaborated closely with the Content Planning team to ensure visibility and alignment on upcoming content launches and expirations.• Developed quarterly strategy for product shots and app stores, delivering insights and recommendations to the Product team.• Identify and explore opportunities to optimize curation strategies for HBO and Max Originals brands.• Contributed to the successful launch of HBO Max and MAX across Latin America, including Mexico, Brazil, the Caribbean, and broader LATAM regions.• Led the creation and curation of collections such as The Vampire Diaries, Young Adult, and Valentine’s Day.• Ensured timely and accurate publishing of strategy and execution of Global campaigns with Libby tool (CMS) in HBO Max.

Education

• University of Miami

  Bachelor of Science - BS, Electronic Media

  2012

• University of Miami

  Bachelor of Arts and Science, International Studies

  2012

Skills

• Microsoft Word
• Post Production
• Customer Service
• Video Production
• Video
• Microsoft Office
• Visual Merchandising
• Final Cut Pro
• Television
• Social Media
• Avid Media Composer
• Video Editing
• Powerpoint
• Microsoft Excel
• Media Planning
• Problem Solving
• Avid
• Strategic Planning
• Broadcast Television