Valentina Biggio
Digital Marketing Manager @Brunello Cucinelli
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WORK HISTORY
Digital Marketing Manager @Brunello Cucinelli
Milano, IT
A key role inside Brunello Cucinelli’s Digital Team in terms of:• Definition of worldwide online ADV branding and performance strategy, especially on Google, Meta, Pinterest, TikTok and Spotify.• Supervision over the coeherence and consistency for the SEO/SEA strategy.• Measurement of Digital Advertising investment, e.i. Dashboarding definition and monitoring, Brand Lift Studies, Marketing Mix Modeling, Data Driven Attribution Modeling.• Definition and monitoring of Online Brand Protection Activities and Strategy for frauds or copyright infractions on Websites, Social Media and Marketplace with a strong collaboration with Legal team.• Support all the team and the Legal unit about studying solutions GDPR compliant for Web Marketing.• Collaboration for online activities with chinese team on Baidu, 360, WeChat, TMALL, Dianping and local listing updates.• Support and collaboration with Retail and NYC Team for co-marketing activities.• Support and collaboration with Press Office Team about Display and Digital Print campaigns.• Support and collaboration with eBusiness Team for Digital ADV contribution on Marketplaces partners. • Support and collaboration with Tech team in terms of fixing techincal issue on our eComm (e.i Speed Performance Analysis) and scouting new solutions for Digital Marketing (e.i. Funnel.io, BigQuery, CDP).• Coordination of Digital Marketing team in Milan Offices, caring about members training path and work-load distribution.
EDUCATION
Università di Pisa
Laurea Magistrale, Comunicazione d'Impresa e politica delle risorse umane
Liceo Classico Lorenzo Costa
Maturità Classica, Lettere/Studi umanistici
Università di Pisa
Laurea, Comunicazione Pubblica, Sociale e d'Impresa
University of Wales, Lampeter
Corso Intensivo di Lingua Inglese, English Language Summer School
SKILLS
ABOUT VALENTINA BIGGIO
Digital Marketing Manager with 13+ years of experience in the fashion and luxury sector, leading global omnichannel strategies that connect brand vision with business growth. Skilled in strategic digital leadership, data-driven decision making, brand storytelling, team development, and budget management.I thrive on blending creativity and analytics to deliver impactful campaigns and elevate customer experience. Passionate about empowering people and fostering collaboration across functions, I believe the best results come from combining data, creativity, and authentic human connection.As Michelangelo said, “I am still learning.” Always curious, always evolving. Let’s connect.
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