Valenda Campbell

Vice President, Director of Marketing at Village Bank

Role
Vice President, Director of Marketing at Village Bank
Location
Richmond, VA, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Valenda Campbell

Marketing Execution | Brand Identity | Visual Storytelling | Creative Services | Ideation | Respected Team Leader I am a marketing, brand and communications professional specializing in leading and managing creative teams. I build compelling, innovative and engaging brand stories through an organized approach that thoughtfully connects business partners, stakeholders, and operational decision making. With a unique blend of leadership skills, creative vision, and business sense, I motivate my teams to successfully deliver engaging, relevant, powerful brand experiences across multiple media channels. CONTACT ME: Email Me: v••••••@somewhereclose.com Call Me:(40••••••97

Experience

  1. Vice President, Director of Marketing

    Village Bank

    Jun 2019 — Present · Midlothian, VA

    Develops, maintains and delivers marketing strategies and the implementation of company-wide brand policies. • Supervises Marketing department activities for sound marketing policy implementation and strategic execution.• Monitors and analyzes market conditions and demographics and recommends strategies/tactics in order to establish or maintain competitive edge.• Establishes guidelines for branding, advertising, promotional events, public relations opportunities, media and social media presence. • Oversees the production of content for the company’s brand, marketing and communications traditional media and online presence, including websites and social media. • Serves as a subject matter expert on issues relating to effective mission and value driven marketing.• Leads the execution of all marketing activities.• Researches, recommends and drives participation for promotional events or activities and organizes them efficiently.• Develops and grows strategic marketing partnerships and vendor relations• Controls marketing budget and the allocation of resources.• Supervises and ensures the ongoing development of Marketing staff.

Education

  • Thomas Nelson Community College

    Associates Degree of Applied Science

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