Valencia Goff
Cex Sr Data Analyst @The Home Depot
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WORK HISTORY
Cex Sr Data Analyst @The Home Depot
Atlanta, GA, US
Lead content migrations and strategies across multiple departments for E-commerce site utilizingmerchant/vendor priorities and KPI analysis• Facilitated content development for B2B and B2C campaigns and events with Marketing and Creative partners• Developed best practice processes for content research and execution via research tools to enhance efficiency• Collaborated with SEO & Navigational team to optimize customer journey via Project Foundations and increase shareholder value• Created, launched, and managed content in Contenful driven by BAU/Squad request via cross functionalpartners to maximize website engagement and minimize site errors.• Conducted user test to gain insight on customer behaviors and align strategies with findings
EDUCATION
Clark Atlanta University
Master of Business Administration - MBA, Marketing/Marketing Management, General
Albany State University
Marketing
Clayton State University
Bachelor of Business Administration (BBA), Marketing
ABOUT VALENCIA GOFF
I am a marketing professional, with many years of experience and proven success, who is seeking new opportunities and is passionate about creating innovative and fresh ideas to propel businesses further through digital marketing, marketing strategy development, data analytics & content management. I’m passionate about every project I work on and strive to achieve the greatest results possible.
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