Valdemar Lancerotto
Global Sales and Marketing Director @Api Marine Deck Coverings And Resin Flooring
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WORK HISTORY
Global Sales and Marketing Director @Api Marine Deck Coverings And Resin Flooring
Milan, IT
Market leader in epoxy and polyurethane resin flooring for the maritime industry. Part of RPM Inc.(a Fortune 500 company), headquartered in Genoa, Italy, with branches and offices in Miami and Shanghai. Directing the global sales and marketing strategy, focusing on international development, product innovation, strategic sourcing and corporate initiatives. Leading the international marine division team, driving growth and revenue with P&L responsibilities Coordinating approx. 10 managers across the global regions (EU, US and China) Managing the global brand communication strategy Conducting market intelligence assessments and developing business plans to enter new segments and markets. Managing international turnkey projects in the marine industry
EDUCATION
University of Oklahoma
Management & Finance, Business Administration
Frankfurt School of Finance & Management
A World of Finance. Global Economy, Markets and Institutions
Alma Mater Studiorum – Università di Bologna
Laurea Magistrale Economia e Gestione Aziendale, Management & Marketing
SDA Bocconi
Executive MBA
Alma Mater Studiorum – Università di Bologna
Laurea in Economia e Management, Economia
Alma Mater Studiorum – Università di Bologna
Laurea Magistrale in Sistemi Informativi per l'Azienda e la Finanza, Statistics, Finance
SKILLS
ABOUT VALDEMAR LANCEROTTO
With over 10 years of experience in the coating, chemical, paint, building material, and marine industry, I am a global sales and marketing director at API, a market leader in epoxy and polyurethane resin flooring for the maritime industry. I have also pursuid an Executive MBA at SDA Bocconi School of Management, one of the most prestigious business schools in Europe.I lead the global sales and marketing strategy, focusing on international development, product innovation, strategic sourcing, and corporate initiatives. I coordinate a team of 10 managers across the US, EU, and China, driving growth and revenue with P&L responsibilities. I have successfully structured a commercial organization in China and US, validating the supply chain, defining the local structure, and designing a sales strategy by identifying key players, clients, and sales channels. I also manage the global brand communication strategy and conduct market intelligence assessments to enter new markets and segments.I am passionate about sharing experiences and learning from diverse cultures, as well as applying analytical and data-driven approaches to business planning and decision making. I have a long-term vision and a dynamic and result-oriented mindset. My goal is to enable and empower my team and organization to achieve excellence and innovation in the marine and resin flooring industry.
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