Val Czamara
Associate Performance Director | Cross-Channel Strategy | Performance Marketing | Data-Led Leadership
- Role
- Associate Performance Director at Alley Group
- Location
- Buffalo, NY, US
- LinkedIn followers
- 500 followers
About Val Czamara
I lead cross-channel media strategies that connect data, storytelling, and business outcomes. Whether optimizing global performance with tight budgets or mentoring junior talent, I bring a calm, curious, and collaborative mindset to every challenge.
Experience
Associate Performance Director
Feb 2026 — Present · Buffalo, NY, US
Lead paid media strategy and performance across complex, multi-channel programs for B2B and SaaS clients, with accountability for growth outcomes across the funnel.Own client relationships and strategic direction, partnering closely with internal channel leads, analytics, and creative teams to drive scalable, efficient results.Provide senior oversight across Search, Performance Max, Paid Social, Display, and Video, guiding optimization, testing, and budget allocation decisions.Drive internal initiatives and process improvements to strengthen reporting, measurement, and cross-team collaboration.
Education
University at Buffalo School of Management, The State University of New York
BS, Business (HR), Percussion Performance
1998 — 2004
Skills
- Sem
- Email Marketing
- Marketing
- Ppc
- Interactive Marketing
- Keyword Research
- Mobile Marketing
- Web Analytics
- Integrated Marketing
- New Media
- Paid Search Strategy
- Marketing Strategy
- Social Media
- Amazon Marketing Services
- Online Advertising
- Google Analytics
- Media Planning
- Digital Media
- B2b
- Social Media Marketing
- Msn Adcenter
- Analytics
- Paid Search Campaigns
- Digital Strategy
- SEO
- Google Adwords
- Advertising
- Analysis
- Search Engine Optimization (SEO)
- B2b Marketing
- Media Buying
- Digital Marketing
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