Valerie Conners

About Valerie Conners

I believe that behind every great travel brand is a story that makes people want to pack a bag, venture forth and learn about the world and themselves. As Director of Content Marketing for Marriott Bonvoy across the US and Canada, my work shapes the narratives that bring one of the world\'s most recognized hospitality portfolios to life.I develop comprehensive content strategies spanning brands, partnerships, and regional initiatives, from editorial and social media to integrated marketing campaigns. I specialize in brand storytelling, stakeholder management, and cross-functional collaboration, ensuring every piece of content drives measurable results against our marketing KPIs.My expertise includes content development and production, performance analytics, campaign management, and digital marketing across multiple channels. I work at the intersection of creativity and data-driven decision making, leading content creation that resonates with audiences while optimizing for engagement and conversion metrics.What drives me is impacting how millions experience hospitality through strategic storytelling and content marketing excellence. I thrive in collaborative environments where creative strategy, marketing operations, and performance optimization come together to achieve ambitious business goals while elevating the Marriott Bonvoy brand.

Experience

1. Director, Creative Content Marketing - United States & Canada

   Marriott International

   Jan 2025 — Present

   I serve as a strategic linchpin between brand storytelling, campaign execution, and cross-functional collaboration. My role is both visionary and operational—shaping content strategy while ensuring its seamless delivery across platforms, teams, and partners.I lead the development and oversight of integrated 360-marketing and content strategies that align with Marriott Bonvoy’s brand voice, business goals, and audience expectations. My work spans creative production, influencer campaigns, social media strategy, and editorial planning, often bridging internal teams (e.g, Brand Marketing, Partnerships, Procurement) and external agencies.

Education

• Loyola University Maryland

  Bachelor of Arts - BA

• KU Leuven

  Literature

• Malaca Instituto

  Spanish Language

• Atrium-Istituto di Lingua Italiano

  Italian Language

• Boston University

  Master of Science - MS, Journalism

Skills

• Quality Assurance
• Integrated Marketing
• New Media
• Content Management
• Digital Media
• Editorial
• Social Media
• Content Development
• Video
• Photo Editor
• Content Creation
• Digital Production
• Social Media Marketing
• Web Content Writing
• Blogging
• Writing
• SEO
• Search Engine Optimization (SEO)
• Copy Editing
• Medical Writing
• Content Strategy
• User Acceptance Testing
• Web Content Production
• Web Content
• Technical Writing
• Html
• Magazines
• Editing
• Travel Writing