Valarie Wyatt

About Valarie Wyatt

Modern Marketer with a background driving strategic initiatives for LexisNexis, Covidien,…

Experience

1. Senior Marketing Manager

   LexisNexis

   Feb 2011 — Present · Charlotte, NC, US

   A leader in providing essential information to help industry and government customers assess, predict and manage risk. Drive integrated marketing campaign strategies that deliver high growth opportunities. Collaborate well with all internal and external stakeholders. Overcome objections, complexities to advance strategic initiatives and deliver measurable results.• Worked with stakeholders to revitalize Coplogic direct response email initiative to exponentially improve outcomes.• Received two, separate, corporate peer-to-peer recognition awards from both lead generation and client implementation business partners.• Created, delivered and managed overall highest performing insurance digital campaign of the year – Life A&R white paper campaign.• Created Life vertical sales toolkits featuring more than 30 pieces of new content; 3 white papers and a case study.• Managed execution and project management details of the first annual telematics customer advisory event.• Produced and managed numerous targeted did you know (DYK) campaigns for auto, home and life including the coordination of complex, multi-faceted webcasts.• Introduced, gained buy-in and executed on highly successful lead generation and content-specific customer opinion practices (CAM).• Developed and managed content delivery of over 40 presentations and 90 collateral items (CAM).• Managed on-site business expo, live rotating web banner, post-event customer survey and website (CAM).• Oversaw and managed integrated marketing activities for Insurance India and Rental Car GTM including presentations materials and white papers development, advertising and tradeshow opportunities.• Designed and developed Claims Datafill product demonstration videos to drive sales and early adoption.• Developed and managed insurance data and analytics white paper series to successfully assist in re-positioning the organization as a strategic business partner, a pivotal move from the market perception of a data vendor.

Education

• Appalachian State University

  Bachelor’s Degree

Skills

• Leadership
• Revenue Growth
• Management
• Capital Equipment
• Marketing Research
• Strategic Alliances
• Product Management
• Sales Process
• Advertising
• Brand Management
• Cross-Functional Team Leadership
• Product Marketing
• Cross-Sell / Upsell
• Marketing Strategy
• Hospitals
• Training
• New Business Development
• Project Management
• Strategic Planning
• Account Management
• Sales
• Email Marketing
• Analytics
• Medical Devices
• Swot Analysis
• Customer Relationship Management (Crm)
• Strategy
• Marketing
• Sales Operations
• Customer Retention
• Sales Management
• Market Development
• Integrated Marketing
• Healthcare
• Business Development
• Content Creation
• Digital Marketing
• Product Launch
• Segmentation
• Lead Generation