Valarie Bastek

Vice President, Digital Operations @Wyndham Hotels & Resorts

Chicago, IL, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Dec 2019 — Present

Vice President, Digital Operations @Wyndham Hotels & Resorts

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Oversee key brand web traffic focused on strong channel performance. Create and deploy web merchandising plan for 22 brands across 10 languages, collaborating with Revenue Management, Customer Relationship Management, and Global Teams to identify the right offers and placements. Lead a team of search engine optimization efforts to optimize our hotels\' presence on both local and natural search, with a focus on content creation, consistency, and relevance.

EDUCATION

2002 — 2006

Susquehanna University

B.A., Public Relations

2012 — 2016

Fairleigh Dickinson University

Master of Science - MS, International Hospitality Management

SKILLS

Web AnalyticsOnline AdvertisingMarketing CommunicationsManagementDigital StrategyPublic RelationsGoogle AnalyticsPublic SpeakingCopy EditingSearch Engine Optimization (SEO)MarketingFacebookBloggingE-CommerceBusinessSales ProcessDigital TransformationLeadershipDigital MarketingDirect MarketingOnline MarketingEmail MarketingPress ReleasesCustomer Service ManagementWritingSEO CopywritingSEOSemSocial MediaSocial Media Marketing

ABOUT VALARIE BASTEK

The 3 Ds - are music to my ears when…

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Valarie Bastek — Vice President, Digital Operations at Wyndham Hotels & Resorts in Chicago, IL, US | Unifers