Vala Lopez

About Vala Lopez

Strategic RFP and marketing leader with 20+ years of experience driving business growth through compelling proposals, client-focused strategies, and cross-functional collaboration. I currently lead the proposal team, managing high-stakes RFPs, pitches, and presentations across diverse legal practice areas.My background blends deep legal industry insight with award-winning journalism experience—giving me a unique edge in transforming complex information into persuasive, results-driven content. I have built and optimized proposal systems, advised senior partners on business development strategy, and led initiatives that have directly contributed to client acquisition and retention.I am passionate about mentoring teams, streamlining proposal processes, utilizing AI as well as using data and market intelligence to craft winning strategies. Whether it is managing a global pitch or analyzing market trends, I bring precision, creativity, and leadership to every challenge.Specialties: Proposal/RFP, Client Development, Business Development, Marketing, Public Relations, Research, Social Media, Evaluation, Qualitative and Quantitative analysis, Surveys, Research, and Data Analysis.

Experience

1. Senior Rfp Manager

   Holland & Knight LLP

   Sep 2025 — Present · Miami, FL, US

   Lead the firmwide RFP strategy at Holland & Knight, managing a high-performing team. • Oversee the intake, development, and delivery of RFIs, RFPs, pitches, and proposals. • Align proposal strategies with business objectives to enhance competitive positioning. • Drive measurable growth through effective proposal management and team collaboration.

Education

• University of South Florida

  BA, cum laude, Political Science and International Relations

• Syracuse University

  Master's degree

• Syracuse University

  Master's Certificate , Women's Studies