Vaishnavi Thoguluva
Content Head @Srijan: Now Material
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WORK HISTORY
Content Head @Srijan: Now Material
Strategically created various assets for inbound, partner marketing, and paid channels, driving substantial business growth- Instrumental in securing partnership awards for Srijan for three consecutive years by developing compelling case studies- Provide contextual case studies and market research data to build RFPs- Lead the content transition from Srijan to Material+- Built, led and mentored an internal content team while scaling content developmentthrough freelance writers- Introduced best practices, including SEO optimization and schema implementation,enhancing content visibility and performance- Manage key stakeholders in sales, global business, and tech teams to ensure alignmentof content strategy with business objectives.
EDUCATION
Indira Gandhi National Open University
DIM, Management
Simon Fraser University
Professional writing for hi- tech industries, Technical Communication
Madurai Kamaraj University
PGDCA, Computer Applications
Madurai Kamaraj University
Bachelor's Degree, English Language and Literature, General
SKILLS
ABOUT VAISHNAVI THOGULUVA
As a techno-commercial consultant and leader, passionate about \'listening & …
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