Vaishnavi Kulkarni

About Vaishnavi Kulkarni

A marketing and communication professional with a strong inclination toward storytelling, clarity, and purposeful messaging. She enjoys shaping complex ideas into narratives that resonate with people, combining creative thinking with structured strategy to deliver meaningful outcomes.With over 12 years of experience across diverse marketing roles, she has worked at the intersection of content, communication, and digital strategy. As a Communication Manager, she led teams of writers and designers to deliver impactful, cohesive campaigns. In her role as an Account-Based Marketing (ABM) Manager, she designed targeted engagement strategies for key accounts. Her experience in a manufacturing environment further strengthened her ability to lead digital marketing initiatives that improved brand visibility and customer engagement. Across these roles, she developed strong planning skills, creative judgment, and an execution-focused mindset.She currently works as a Content Marketing Manager at T-Systems, where she creates clear and engaging website content for cloud technology solutions. Her scope also includes email campaigns, social media content, events, blogs, research articles, and white papers. Writing remains central to her work, particularly simplifying complex technology topics for diverse audiences. She actively uses GenAI tools to support content research and creation. With an A2 German language certification from the Goethe Institute, she collaborates effectively with global teams and stakeholders.Her academic foundation in engineering brings a structured, analytical approach to marketing and communication, enabling her to balance creativity with precision. She is particularly interested in cloud computing, IoT, and AI/ML, and enjoys translating their potential into practical, audience-focused content.Outside of work, she explores digital doodling, illustration, and reflective writing. She values organization, a results-driven approach, and continuous learning, believing long-term growth comes from curiosity, consistency, and self-improvement.

Experience

1. Marketing Content Manager

   T-Systems ICT India Pvt. Ltd.

   Jan 2024 — Present · Pune, IN

Education

• Savitribai Phule Pune University

  Bachelor's Degree, Electronics and Communications Engineering

  2009 — 2013

• Sandip Institute of Technology, & Research Centre

  Master's degree, VLSI and embedded

  2014 — 2016

Skills

• Market Research
• Marketing Management
• Marketing
• Customer Relationship Management (Crm)
• Microsoft Powerpoint
• Online Marketing
• Brand Management
• Marketing Strategy
• Crm
• Online Sales Management
• Teamwork
• Team Management
• Product Management
• Cross-Functional Coordination
• Engineering
• Powerpoint
• Microsoft Excel
• Microsoft Word
• Erp
• Content Writing
• C
• Microsoft Office
• Online Advertising
• Management
• Business Development
• Digital Marketing