Vaishnavi C

About Vaishnavi C

Passionate about driving growth through Go TO Marketing, I specialize in SEO, SEM,GEO,AEO,SXO and performance marketing with a proven track record of improving website traffic, search rankings, and campaign ROI.With 5+ years of experience, I have worked across diverse industries, optimizing websites, executing strategic ad campaigns, and leveraging analytics to refine marketing strategies. I thrive on creating impactful digital experiences that enhance visibility, engagement, and conversions.Key Highlights:Developed and executed SEO,SEM,SEM,GEO,AEO,SXO strategies to boost organic and paid search performance.Managed multi-channel marketing campaigns across Google Ads, LinkedIn, and social media.Conducted technical SEO audits and competitive analysis to enhance website performance.Implemented data-driven GO TO Marking, optimizing marketing strategies for maximum ROI.Led team training & mentorship, fostering a culture of learning and innovation.I am always keen to explore new trends in digital marketing and leverage insights to drive business success.

Experience

1. Digital Marketing Professional

   doodleblue Innovations

   Oct 2022 — Present · Chennai, IN

   SEO & Website OptimizationManaged multiple projects, improving website traffic and rankings across industries (healthcare, real estate, e-commerce, etc.).Conducted keyword research (Semrush, Google Keyword Planner) and implemented Off-Page SEO (link building, guest blogging, outreach).Performed SEO audits (Screaming Frog, SE Ranking, Ahrefs) and resolved technical SEO issues using HTML, CSS, and JavaScript.Managed SEO for multiple products, optimizing Shopify and Wix websites for better growth.Generated reports using GA4, GSC, and analytics tools to drive decision-making.Search Engine Marketing (SEM) & Paid AdsManaged Google Ads campaigns to improve ROI and generate reports.Developed performance metrics, provided recommendations, and refined campaign strategies.Integrated SEM campaigns across Paid Search (PPC), SEO, Social Media, and other paid/non-paid channels.Engaged in all facets of SEM, including planning, implementation, monitoring, optimization, and reporting.Handled Highly monthly ad budgets, achieving 2-4% conversion rates via Google Ads & LinkedIn.Analytics & Marketing AutomationPerformed competitor and traffic analysis using SE Ranking, Ahrefs, and Semrush.Managed marketing automation, email campaigns, and newsletters (Sendinblue, Freshmail).Executed Account-Based Marketing (ABM) via LinkedIn Sales Navigator.Client & Team CollaborationLed pre-sales activities, increasing proposal acceptanceCoordinated with internal teams to ensure timely content, website, and design execution.

Education

• Anna University Chennai

  Bachelor of Engineering - BE, Computer Science

  2015 — 2019