Vaishnavi Shet
Junior Crm Manager (B2c- Global) @Blacklane
Signup · Get unlimited contacts
WORK HISTORY
Junior Crm Manager (B2c- Global) @Blacklane
Berlin, DE
Plan and execute cross channel lifecycle campaigns in Braze across email, push notifications, and in app messaging, including triggered campaigns tied to key user moments such as onboarding, activation, retention, and re engagement to strengthen lifecycle engagement.• Build and maintain dynamic content modules and personalized messaging to enable scalable targeting and deliver more relevant communication based on user behavior, segmentation, and lifecycle stage.• Collaborate with broader marketing, product, and content teams to manage the CRM campaign calendar, align campaign priorities with product launches and engagement initiatives, and ensure timely execution across channels.• Monitor campaign performance and run structured A/B tests across messaging, timing, and segmentation to identify improvements that increase open rates, click through rates, and conversions.• Develop semi-automated reporting for CRM campaign analytics, consolidating engagement metrics and experiment results to generate insights that inform campaign optimization and lifecycle strategy.
EDUCATION
Canara first grade college
Bachelor of Commerce - BCom, Accounting and Finance
University for the Creative Arts
Global MBA
ABOUT VAISHNAVI SHET
As a Junior CRM Campaign Manager at Blacklane, I lead personalized, data-driven marketing campaigns using Braze. I optimize customer journeys, run A/B tests, and collaborate with cross-functional teams to boost engagement and retention. Backed by my Global MBA and operational experience at Flink, I bring a strategic, analytical approach to CRM and marketing.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.