Vaishnavi Ketharnathan

About Vaishnavi Ketharnathan

Hello I\'m Vaish I love selling SaaS products that genuinely solve a problem. I hate selling myself.After 4 years of product marketing at SaaS unicorns Chargebee & Zoho, and another crazy year of MBA at the Rotterdam School of Management, Netherlands, I’m playing my dream role: Founding Marketer at Trainn, a seed stage startup.The Zero to One marketing journey is like riding a rocket ship. Filled with growth spurts and setbacks; optimism and exhaustion. 🧨 Here’s what the startup marketing experience at Trainn is teaching me1/ Making the Customer-First attitude a living, breathing part of my job2/ Running 100 Experiments without giving up 3/ Getting customers to the Promised Land 4/ Tying Marketing + Strategy + Vision together 🪢5/ Storytelling that sticks 6/ Frameworks for failing and nailing inbound7/ Full funnel marketing - still a student there 8/ Giving my team the clarity to do work they find purposeful 9/ Dashboarding and setting up processes at a Startup The Quote I live by: Remembering that I\'ll be dead soon is the most important tool I\'ve ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.~ Steve Jobs

Experience

1. Founding Marketer

   Trainn

   Jun 2022 — Present · Chennai, IN

   Trainn is a Customer Education platform built for B2B SaaS companies of all sizes to onboard, train, and educate their customers at scale. Trainn is used by customer-obsessed teams across the world, like WebEngage, Wingman by Clari, and BuildOps.

Education

• Rotterdam School of Management, Erasmus University

  Master of Business Administration - MBA

  2021 — 2022

• Sri Venkateswara College of Engineering

  Bachelor of Engineering (BE), Computer Science

  2012 — 2016

Skills

• Java
• C
• C++
• Microsoft Office
• Mysql
• Microsoft Word
• Microsoft Excel
• Powerpoint
• Html
• Teamwork
• Javascript
• Customer Service
• Programming
• Social Media Marketing
• Online Marketing
• Project Planning
• Project Management
• Adventure Travel
• Leadership Development
• Public Speaking
• Public Lectures
• Hadoop
• Editorial
• Big Data Analytics
• Fundraising
• Anchors
• Peer Mentoring
• Marketing