Vaishnavi Chowdary K
Product Owner @Abercrombie & Fitch Co.
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WORK HISTORY
Product Owner @Abercrombie & Fitch Co.
Columbus, OH, US
Project 1: POS Order RolloutEnabled in-store POS order capabilities across US, UK, and Canada by collaborating with OMS teams to support seamless omnichannel operations. Improved checkout performance by resolving backend bottlenecks and ensured smooth integration with existing retail systems, enhancing efficiency and customer experience.Project 2: POS Modernization & eCommerce OptimizationStreamlined checkout processes and supported SEO initiatives to improve conversion rates and user engagement. Integrated POS and PLM systems to optimize digital and in-store workflows, driving better scalability and operational efficiency. Project 3: AI-Driven eCommerce OptimizationOptimized Salesforce Commerce Cloud platform using AI-driven solutions to enhance personalization, customer segmentation, and product management. Improved cart and checkout workflows with dynamic pricing and fraud detection, reducing cart abandonment and increasing efficiency.Key Responsibilities Analyzed current HR workstreams to identify gaps and designed \"To-Be\" processes that improved operational efficiency and data accuracy. Led the end-to-end product lifecycle for POS modernization and eCommerce platform optimization from vision and roadmap to delivery and post-launch improvements. Defined and executed multi-phase product roadmaps to enhance omnichannel commerce, checkout performance, and digital product innovation. Partnered with engineering, OMS, POS, AI, UX/UI, and analytics teams to deliver scalable Collaborated with senior leadership and retail stakeholders to align product strategy with business goals and global expansion plans.#ProductOwnership #StrategicProductManagement #DigitalProductLeader #AIProductStrategy #EnterpriseProductManagement#CustomerCentricInnovation#DataDrivenProduct #AEM #NextGenCommerce #IntelligentCommerce #RetailDigitalization #CommerceTransformation#OmnichannelStrategy #DigitalProduct #Omnichannel #POS #RetailTech
EDUCATION
Visvesvaraya Technological University
Bachelor of Engineering - BE, Electronics and Communications Engineering
Midwestern State University
Master of Science, Computer Science
ABOUT VAISHNAVI CHOWDARY K
Product Analyst with 8+ years of experience in digital transformation, eCommerce, and data-driven decision-making across retail, airline, and logistics domains. Skilled in Agile (Scrum/Kanban), requirement analysis, and end-to-end product lifecycle support bridging business needs with technical solutions to deliver scalable, customer-centric products.Experienced in working closely with cross-functional teams including product managers, developers, UX/UI designers, and QA teams to ensure seamless product delivery. Adept at translating complex business requirements into clear user stories, acceptance criteria, and actionable insights that align with product goals and enhance user experience.Passionate about leveraging data and emerging technologies to drive continuous improvement, optimize product performance, and support strategic decision-making. Committed to delivering high-impact digital solutions that improve efficiency, increase conversion rates, and create meaningful customer experiences across platforms.Experienced in end-to-end product lifecycle support, requirement analysis, and optimizing omnichannel platforms including Salesforce Commerce Cloud, POS, and OMS. Strong focus on AI-driven insights, conversion optimization, and enhancing customer experience through data-backed decisions and continuous improvement.Key Expertise / Skills Product Analysis & Requirement Gathering Agile & Scrum Methodologies User Stories, BRD, FRD, SRS Documentation eCommerce & Omnichannel Platforms Salesforce Commerce Cloud (B2B/B2C) POS & Order Management Systems (OMS) SQL, Power BI, Tableau & Data Visualization Data Analysis & KPI Tracking Conversion Rate Optimization (CRO) AI-Driven Insights & Personalization Stakeholder Management & Communication Business Process Re-engineering (BPR) AS-IS / TO-BE Process Mapping UAT, Testing & Validation JIRA, Confluence, Azure DevOps#ProductAnalyst #SeniorProductAnalyst #ProductAnalytics #ProductAnalystLife #AgileProduct #AgileDelivery #ScrumTeam #DigitalCommerce #eCommerceGrowth #OmniChannelStrategy #CustomerJourney #UserExperience #ProductInsights #DataDrivenStrategy #AnalyticsMindset #SQLAnalytics #PowerBI #Tableau #DataVisualization #AIDriven #ConversionOptimization #RevenueGrowth #UserEngagement #StakeholderAlignment #ProductExecution #FeaturePrioritization #ContinuousImprovement #DigitalProducts #TechInnovation
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