Vaishali Tripathi
Marketing/Brand Manager@The Media Ant Selling Advertising to Advertisers
- Role
- Marketing Manager at The Media Ant
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Vaishali Tripathi
Brand-Led Marketing Manager | Demand Generation | Content Strategy | B2B GrowthI\'m a growth-focused marketing strategist with 5+ years of experience driving integrated brand and demand campaigns across B2B and D2C contexts. At The Media Ant, I’ve led initiatives that repositioned the brand, boosted inbound leads, and scaled social presence by 10x — combining storytelling, data, and executional depth.My strengths lie in:Brand Positioning & GTM StrategyFull-Funnel Demand Generation (TOFU–BOFU)Performance Marketing & SEOContent Marketing (Blogs, Case Studies, Email, Landing Pages)Campaign Planning (IPL, Product Launches, Podcasts)Cross-Functional LeadershipHighlights:Led TMA\'s brand repositioning from “media buying” to “media planning” platformGrew LinkedIn organically from 4K to 54K+ followersBoosted blog traffic from 10K to 45K monthly organic visitsSpearheaded email workflows & Netcore campaigns for lead nurtureConceptualized and produced The Empowered Marketer podcastI thrive in collaborative environments where marketing meets innovation and results and in roles where I can lead high-impact campaigns, shape brand narratives, and drive sustainable business growth.
Experience
Marketing Manager
Dec 2021 — Present · Bangalore Urban, IN
My major responsibilities as a marketing manager at The Media Ant involves the following-Brand Strategy: Implemented and executed strategic marketing plans to attract and retain customers. Lead the end-to-end execution of marketing activities across all media channels. Marketing Automation/AI Marketing tools: Ideation & marketing of AI tools for marketing purposes. Demand Generation & Lead nurturing : Scaled inbound lead gen through full-funnel email campaigns—landing pages, automated email journeys, and blog-led nurture flows. Email Marketing Strategy: Launched Netcore campaigns for lead gen and support lead nurture workflows. Social Media Strategy: Boosted LinkedIn followers from 4K to 54K+ organically via content-led growth. Website Traffic & SEO: contributed to 75% organic website traffic through content, & SEO. Analytics/KPI Tracking: Leveraged GA, GSC, and internal tools to monitor performance and craft optimization strategies for measurable outcomes. GTM & Product launches: Designed and executed GTM plans for TMA products, across email, paid, blog, and social—mapped to TOFU, MOFU, and BOFU stages. Team Leadership: Managed and mentored a 10-member team; gave creative direction for all marketing communications, ensuring messaging consistency and brand integrity. Cross-Functional Collaboration.Collaborated with Product, Sales, SEO, and Vendor teams for cohesive campaign execution. Performance Marketing/ Paid Media : Created ad copy & creatives for brand awareness & lead gen campaigns. Creative & Visual Assets: Designed creatives for social, blog, email, WhatsApp, paid media, and OOH. Launched and scaled podcast \"The Empowered Marketer\" as a thought leadership initiative. PR & Brand Visibility: Handled media relations, podcast marketing and award submissions for brands. Content Strategy: Creation of content for SEO, web, email, brand engagement and lead gen. Took organic blog clicks from 10k to 45k in 3 years.
Education
Guru Gobind Singh Indraprastha University (GGSIPU), Delhi
Master's degree, Public Relations, Advertising, and Applied Communication
Manipal University Jaipur
Bachelor's degree, Journalism and Mass Communication
2015 — 2018
Guru Gobind Singh Indraprastha University (GGSIPU), Delhi
Master's degree, Public Relations, Advertising, and Applied Communication
Guru Gobind Singh Indraprastha University
Master's degree, Advertising
Girls' High School and College, Allahabad
ISC, Science, Mathematics
2015
Guru Gobind Singh Indraprastha University
Masters in Corporate Communications, Advertising and public relations
2018 — 2020
Guru Gobind Singh Indraprastha University (GGSIPU), Delhi
Master's degree, Advertising
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