Vaishali Raj
Manager Social Media @National Film Development Corporation (NFDC)
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WORK HISTORY
Manager Social Media @National Film Development Corporation (NFDC)
New Delhi, IN
1.Developed and implemented comprehensive social media strategies across various platforms, significantly increasing following and visibility while planning and managing content-driven campaigns aligned with overall marketing objectives.2.Worked with I&B Minister Shri Anurag Singh Thakur on his initiatives for the ministry, developing and implementing strategic promotions to ensure maximum impact and visibility.3.Led cross-functional collaboration with design and video teams to produce compelling content across Facebook, Twitter, Instagram, LinkedIn, and YouTube platforms.4.Monitored social media trends and audience preferences, tailoring content to maximize engagement.5.Conceptualized and implemented PR activities to support brand building and visibility efforts.6.Created and managed social media strategy and content for domestic and international film festivals such as IFFI, MIFF, Cannes, NFA, Annecy, Toronto, Tashkent, Berlinale, and more, focusing on promoting India\'s participation and showcasing Indian cinema. Also managed social media for government-organized film festivals.7.Promoted the National Museum of Indian Cinema (NMIC) through targeted social media campaigns.8.Enhanced visibility of the National Film Archives of India (NFAI) with strategic brand-building efforts.9.Executed promotional campaigns for National Film Development Corporation (NFDC), focusing on co-produced films and skill development initiatives promoted by the corporation.10.Utilized social media analytics tools to track and analyze campaign performance, driving data-driven decisions.11.Monitored website traffic and user behavior with Google Analytics to assess the impact of social media efforts.12.Managed celebrity engagements and promotions for government and international film festivals, working closely with celebrities to promote the festivals on social media and ensuring seamless coordination and maximum impact.
EDUCATION
Makhanlal Chaturvedi Rashtriya Patrakarita Vishwavidhyalaya
Masters in Mass Communication
Miranda House College
Bachelor of Arts - BA
Rama University
Doctor of Philosophy - PhD
ABOUT VAISHALI RAJ
I am a versatile and experienced professional with a strong passion for content creation, social media management, and event coordination, particularly within the vibrant world of film festivals. Over the past 7 years, I have cultivated my expertise in crafting engaging content and developing comprehensive social media strategies that drive visibility and audience engagement across diverse platforms. My journey has been marked by continuous learning and growth, underscored by a deep appreciation for the power of storytelling in the digital age.A significant highlight of my career has been my leadership in managing prestigious national and international film festivals, including Cannes, Toronto, the International Film Festival of Goa, Berlinale, Tashkent, MIFF, NFA and more. In these roles, I have orchestrated complex logistical operations, led cross-functional teams in executing social media campaigns, and curated memorable experiences that celebrate the art of cinema. My ability to manage and inspire teams has been instrumental in delivering seamless events that resonate globally.Beyond event management, I have forged impactful partnerships and collaborated closely with government agencies, including initiatives with I&B Minister Shri Anurag Singh Thakur, to strategically promote and enhance visibility for ministry initiatives and film-related projects. I have also spearheaded social media strategies for various film festivals and government entities such as IFFI, MIFF, the National Museum of Indian Cinema, and more, effectively promoting Indian cinema on a global stage.My approach combines creativity, strategic insight, and a relentless pursuit of excellence in fast-paced environments. I am adept at leveraging data-driven insights, influencer engagement, and innovative content strategies to achieve measurable results and drive organizational goals forward. With a proven track record of leadership and effective communication, I thrive on collaborative teamwork and am passionate about delivering impactful digital strategies that resonate with diverse audiences.
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