Vaishali Pandey
Content Marketer! Driving Growth through Data Driven Content Strategies. Content that Ranks | SEO | Social Media | Meta Ad Copies | Seasoned Banker | Artist | Insta Blogger on Food, Books, Travel
- Role
- Content Strategist at propelld
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Vaishali Pandey
Content Marketer! With a strong background in content writing and strategy, I…
Experience
Content Strategist
Apr 2024 — Present
Own and execute the content roadmap for an edtech-fintech brand, aligning with campaign timelines and business objectives- Delivered website traffic growth through SEO-driven content strategy- Led creation of high-quality multi-format content (blogs, landing pages, paid ads, case studies)- Collaborated with marketing, product, and external agencies to deliver campaigns on time and within budget- Wrote and optimized Meta ad copies to improve lead generation and conversion rates- Monitored performance via Google Analytics, SEMrush, Search Console, and refined strategies- Hired and managed interns, ensuring execution of editorial calendars and content plans.
Education
MICA | The School of Ideas
Advanced Certificate in Digital Marketing and Communications
2022 — 2022
Jaipuria Institute of management
PGDM
2008 — 2010
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