Vaishali Gupta
Team Leader at SKS Business Services. #ONO
- Role
- Team Leader at Sks Business Services
- Location
- Pune, IN
- LinkedIn followers
- 500 followers
About Vaishali Gupta
Results-driven professional with expertise in lead generation, market research, and online/email marketing. Experienced in managing databases using Microsoft Dynamics CRM and optimizing data through enrichment strategies. Skilled in team leadership, performance management, and executing targeted marketing campaigns to drive business growth. Adept at leveraging data insights to inform strategic decisions and ensure successful client acquisition and retention.
Experience
Team Leader
Jun 2016 — Present · Pune, IN
LinkedIn & Email Outreach CampaignsLed targeted outreach using LinkedIn Sales Navigator and MailChimp to generate qualified leads. • B2B Multi-Channel MarketingExecuted digital campaigns tailored to buyer personas, tracked performance, and optimized for growth.• Email Marketing & CampaignsManaged newsletters, promotions, surveys, and targeted outreach, conducting A/B testing to improve conversion rates. • Social Media ManagementOversaw LinkedIn, Facebook, and Twitter marketing, including content calendars, postings, and ad campaigns to boost engagement. • Event & Webinar PromotionPromoted company events and webinars across social media platforms to maximize participation.• Data Mining & Pre-Sales ActivitiesConducted data mining and managed pre-sales processes to ensure a steady flow of qualified leads.• Database Preparation & ManagementMaintained lead databases using tools like Cylex, Redflag, Credit Safe, ZoomInfo, Apollo, Cognism, and Lusha for accurate and up-to-date information for targeted outreach.• CRM & Client Relationship ManagementUpdated CRM records and fostered long-term client relationships through timely follow-ups.• Sales Reporting & Performance TrackingTracked sales metrics, analyzed performance, and refined strategies to improve lead generation.• Collaboration with Sales & Marketing TeamsCollaborated with sales and marketing teams to align goals and execute campaigns seamlessly.
Education
APEEJAY Institute of Management
MBA
2007 — 2009
SR Government college Amritsar
Bachelor of Commerce (B.Com.)
2004 — 2007
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