Vaishali Goel

About Vaishali Goel

With a diverse background spanning roles as a Campaign Analyst at Foundry, a Freelancer…

Experience

1. Campaign Specialist

   Foundry

   Apr 2022 — Present · Pune, IN

   Identify areas for campaign performance improvement through data analysis and implement strategies to enhance key metrics such as click-through rates, conversion rates, and lead generation.• Optimize targeting and messaging for B2B marketing campaigns to effectively engage decision-makers and key stakeholders within target organizations.• Develop innovative B2B visionary campaigns that align with industry trends and customer needs, positioning the company as a thought leader in the market.• Leverage data-driven insights to tailor campaign messaging and content to resonate with B2B audiences, addressing pain points and providing solutions.• Collaborate with sales teams to align marketing campaigns with the sales funnel, ensuring seamless lead generation and nurturing processes.• Implement lead scoring and qualification processes to prioritize high-value leads and optimize sales efforts.• Stay abreast of emerging technologies and trends in B2B marketing to drive innovation and maintain competitive advantage.• Track and report on campaign attribution to demonstrate the impact of marketing efforts on pipeline and revenue generation in B2B settings.

Education

• New Delhi Institute Of Management

  Post Graduation Diploma in Management, Marketing/Finance

  2015 — 2017

• Delhi University

  Bachelor of Commerce (B.Com.), Accounting

  2009 — 2012

Skills

• Project Management
• Marketing
• Microsoft Office
• Powerpoint
• Microsoft Excel
• Microsoft Word
• Process Improvement
• Strategic Planning
• Research
• Management
• Leadership
• Training
• Public Speaking