Vaiibhav Gaje
Influencer Marketing Strategist | Brand Storyteller | Content-Driven Growth Architect | Part-Time MUA
- Role
- Content & Creative Consultant at Pilgrim
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Vaiibhav Gaje
Hi, I’m Vaiibhav. I’m a marketer drawn to people-powered storytelling. Building…
Experience
Content & Creative Consultant
Sep 2024 — Present · Mumbai, IN
Leading influencer marketing campaigns across Instagram and YouTube, consistently delivering ROI-positive results in skincare and beauty categories.* Strategizing and executing viral content collaborations with satirical Gen Z meme pages like Ganji Chudail and Baccha Mat Bolna, driving over 22M+ views and significant engagement.* Growing the brand’s social media presence (currently 600K+ followers) through trend-driven content, relatable memes, and aesthetic product showcases. 1M+ views per reel is now the norm.* Introduced Jennifer Winget as the face of Pilgrim’s skincare line, successfully generating widespread positive chatter and boosting brand awareness.* Mentoring and guiding the Brand & Influencer Marketing team, ensuring campaign execution aligns with business objectives and creative strategy.* Conceptualizing and developing scroll-stopping content formats that spark engagement, sharing, and active community interaction.* Collaborated with offline and PR teams to lead high-impact sampling events at IIT Indore, Times Square Business Hub, and Mahakumbh 2025 in Prayagraj.* Analyzing campaign performance in real-time to optimize influencer partnerships, content strategy, and audience targeting.* Currently crafting content and influencer strategies to attract and engage a growing male consumer base on Instagram and YouTube.
Education
University of Mumbai
Master of Business Administration - MBA, International Marketing
2012 — 2014
University of Mumbai
Bachelor of Science - BS, Information Technology
2008 — 2011
Skills
- Marketing Management
- Marketing Strategy
- Business Development
- Market Research
- Leadership
- Email Marketing
- Affiliate Marketing
- Team Management
- Online Marketing
- Social Media
- Brand Management
- Customer Relationship Management (Crm)
- Public Relations
- Competitive Analysis
- Project Planning
- Product Management
- Fast-Moving Consumer Goods (Fmcg)
- Brand Awareness
- Content Management
- Event Management
- Advertising
- Sales
- Media Planning
- Crisis Communications
- Digital Marketing
- Corporate Communications
- Loyalty Programs
- Retail
- Negotiation
- Vendor Management
- Crm
- Management
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