Vaiibhav Gaje

Influencer Marketing Strategist | Brand Storyteller | Content-Driven Growth Architect | Part-Time MUA

Role
Content & Creative Consultant at Pilgrim
Location
Mumbai, MH, IN
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Vaiibhav Gaje

Hi, I’m Vaiibhav. I’m a marketer drawn to people-powered storytelling. Building…

Experience

  1. Content & Creative Consultant

    Pilgrim

    Sep 2024 — Present · Mumbai, IN

    Leading influencer marketing campaigns across Instagram and YouTube, consistently delivering ROI-positive results in skincare and beauty categories.* Strategizing and executing viral content collaborations with satirical Gen Z meme pages like Ganji Chudail and Baccha Mat Bolna, driving over 22M+ views and significant engagement.* Growing the brand’s social media presence (currently 600K+ followers) through trend-driven content, relatable memes, and aesthetic product showcases. 1M+ views per reel is now the norm.* Introduced Jennifer Winget as the face of Pilgrim’s skincare line, successfully generating widespread positive chatter and boosting brand awareness.* Mentoring and guiding the Brand & Influencer Marketing team, ensuring campaign execution aligns with business objectives and creative strategy.* Conceptualizing and developing scroll-stopping content formats that spark engagement, sharing, and active community interaction.* Collaborated with offline and PR teams to lead high-impact sampling events at IIT Indore, Times Square Business Hub, and Mahakumbh 2025 in Prayagraj.* Analyzing campaign performance in real-time to optimize influencer partnerships, content strategy, and audience targeting.* Currently crafting content and influencer strategies to attract and engage a growing male consumer base on Instagram and YouTube.

Education

  • University of Mumbai

    Master of Business Administration - MBA, International Marketing

    2012 — 2014

  • University of Mumbai

    Bachelor of Science - BS, Information Technology

    2008 — 2011

Skills

  • Marketing Management
  • Marketing Strategy
  • Business Development
  • Market Research
  • Leadership
  • Email Marketing
  • Affiliate Marketing
  • Team Management
  • Online Marketing
  • Social Media
  • Brand Management
  • Customer Relationship Management (Crm)
  • Public Relations
  • Competitive Analysis
  • Project Planning
  • Product Management
  • Fast-Moving Consumer Goods (Fmcg)
  • Brand Awareness
  • Content Management
  • Event Management
  • Advertising
  • Sales
  • Media Planning
  • Crisis Communications
  • Digital Marketing
  • Corporate Communications
  • Loyalty Programs
  • Retail
  • Negotiation
  • Vendor Management
  • Crm
  • Management

Find verified contacts for anyone on LinkedIn

Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.

Free plan included · No credit card required

This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.

Vaiibhav Gaje — Content & Creative Consultant at Pilgrim in Mumbai, MH, IN | Unifers