Vaidyanathan Iyer

About Vaidyanathan Iyer

A marketing professional with 4+ years of retail & marketing experience in Indian & North American markets. I bring experience & learnings around creating & optimising new & existing brands. I am passionate about building and maintaining relationships with a focus on establishing strategic partnerships in the retail & technology space.

Experience

1. Senior Product Manager

   Target

   Feb 2024 — Present · Bengaluru, IN

   As Senior Product Manager, Guest Data Platform – Guest Engagement at Target, I lead the development and strategy for our Guest Data Platform, a platform that unifies guest data across touchpoints. I steer the strategic roadmap for our loyalty data ecosystem, with partial integration into Google Cloud. I collaborate across marketing, personalization, data science, and analytics teams to transform guest behavior signals into high-value campaigns and predictive models, prioritize feature evolution by business impact and scientific validation, and ensure our platform continuously advances data freshness, real-time processing, data quality, and recency. Together, we leverage advanced segmentation and real-time insights to drive retention, loyalty growth, and seamless personalized experiences at scale.

Education

• Navrachana University

  Bachelor of Technology (BTech), Electrical and Electronics Engineering

  2012 — 2016

• MICA | The School of Ideas

  Master of Business Administration (M.B.A.), Strategic Communications Marketing

  2016 — 2018

Skills

• Marketing Analytics
• Microsoft Word
• Marketing Communications
• English
• Group Discussions
• Social Media
• Language Teaching
• Public Speaking
• Google Analytics
• Photoshop
• Management
• Microsoft Powerpoint
• Automation
• Biomedical Engineering
• Teamwork
• Power Systems
• Electrical Engineering
• Control Systems Design
• Interview Preparation
• Microsoft Office
• Analytics
• Control Engineering
• Electronics Hardware Design
• Research
• C++
• Robotics
• Microsoft Excel
• Powerpoint