Vaidehi Raju

About Vaidehi Raju

With over 10 years of diverse content creation experience and 300+ bylines across online…

Experience

1. Content Marketer

   Zoho

   Jun 2021 — Present · Chennai, IN

   Develop and execute comprehensive content marketing strategies to drive brand awareness, lead generation, and customer retention for Zoho\'s suite of SaaS products. • Create and manage a wide range of high-quality, audience-focused content, including blog posts, whitepapers, case studies, ebooks, landing pages, video scripts, and newsletters. • Conduct in-depth keyword research and implement SEO best practices to improve search engine rankings and increase organic website traffic. • Collaborate with cross-functional teams, including product, design, and sales, to align content with business objectives and customer needs. • Utilize data analytics tools such as Zoho Analytics to measure the performance of content campaigns and optimize for KPIs, including traffic, engagement, and conversions. • Craft email marketing campaigns, designing A/B tests for subject lines, CTAs, and copy, resulting in improved open and click-through rates. • Lead the development of thought leadership content for Zoho\'s blogs, webinars, and social media, establishing the company as a trusted authority in the SaaS industry. • Oversee the content calendar to ensure timely delivery of assets while maintaining quality and consistency in messaging and tone. • Collaborate with the SEO team to develop pillar pages and topic clusters, boosting Zoho’s content authority and domain rankings. • Create product-centric content, including feature highlights and use cases, to support customer education and reduce churn. • Manage Zoho’s content distribution strategy, syndicating content across multiple channels, including social media platforms, newsletters, and partner websites. • Mentor junior writers and content creators, fostering a culture of creativity and continuous improvement within the team.

Education

• Indira Gandhi National Open University

  Diploma in creative writing, Creative Writing

  2018 — 2019

• JSPM's Rajarshi Shahu College of Engineering

  Bachelor of Engineering (B.E.), Information Technology