Vaidehi Deshpande
Director, Digital Consulting @Marriott International | Retail Marketing, Digital Strategy, Brand & Loyalty Marketing, New Media Solutions Expert
- Role
- Director, Digital Consulting India, Nepal, Bhutan, Bangladesh, Sri Lanka at Marriott International
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Vaidehi Deshpande
At the forefront of Marriott International\'s digital revolution in South Asia, my leadership has been pivotal in increasing Brand.com\'s room night share and supporting diverse revenue streams, including retail, weddings and food & beverage. My team has effectively executed digital strategies for weddings and partnerships, notably the Marriott Bonvoy HDFC credit card & Shaadi by Marriott Bonvoy, and amplified loyalty marketing through Marriott Bonvoy member enrolments and activations. My recent endeavors include setting up the digital marketing team of South Asia and driving innovative F&B marketing campaigns - Marriott Bonvoy on Wheels. With my expertise in marketing communications and new media, I have also been instrumental in managing Marriott Bonvoy\'s social media presence across South Asia, contributing to the brand\'s growing persona and retail growth in the region. My core expertise lies in launching impactful full funnel cross border campaigns that boost sales, awareness, and audience engagement.My 2025 priority campaigns include setting up F&B automation for Marriott International outlets in South Asia via dedicated outlet websites and SevenRooms integration, driving the new Marriott Bonvoy Flipkart partnership to increase Marriott\'s active member portfolio and retail bookings and launching the brand website in Hindi language.
Experience
Director, Digital Consulting India, Nepal, Bhutan, Bangladesh, Sri Lanka
Dec 2022 — Present · Mumbai, IN
Driving Brand.com share along with Retail Revenue in South Asia. Leading digital strategy to support rooms, weddings, F&B & partnership activations - Marriott Bonvoy HDFC credit card. Driving loyalty marketing - Marriott Bonvoy member enrolments along with member activations.
Education
Digital Academy of India
Certification Program In Digital Marketing, Digital Marketing
2014 — 2015
Welingkar Institute of Management
Diploma in Advertising & Public Relations, Public Relations, Advertising, and Applied Communication
2009 — 2010
University of Mumbai
Bachelor of Commerce (B.Com.), International Business/Trade/Commerce
2006 — 2009
Skills
- New Media
- Hotels
- Strategic Communications
- Digital Marketing
- Event Management
- Crisis Communications
- Social Media
- Journalism
- Press Releases
- Digital Media
- Public Relations
- Brand Management
- Media Relations
- Corporate Communications
- Marketing Strategy
- Resorts
- Marketing Communications
- Social Media Marketing
- Media Planning
- Restaurants
- Marketing
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