Vaidehi Gupta
Mastercard | Ex - American Express | Data Science & Analytics
- Role
- Senior Consultant - Strategy Analytics at Mastercard
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Vaidehi Gupta
Strategy & Analytics Senior Consultant @Mastercard | Experience in Fintech & credit card…
Experience
Senior Consultant - Strategy Analytics
Apr 2025 — Present · Gurugram, IN
Developed Custom Analytics Solution for Fortune 500 issuers/ merchants to drive strategic business - 1) Designed Merchant custom analytics solution - customer segmentation to help Jimmy choo in US & Canada to target probable customers, share shift for online transportation network companies to help them understand their own performance w.r.t. the market.2) Using customer data enhancement, provided better insights to the Endeavour brand to increase their profitability by 46% & target better customers.3) Created Merchant Duress reports to compare the merchant performance and investigate the rationale for fall in the reports. Reported 28% increment opportunity to target better industries for profitability increase.Combined Analytics | Customer Data Enhancement | Propensity Modelling | Affinity Analysis | Benchmarking
Education
Sheiling House School - India
Commerce
Shri Ram College of Commerce
Master of Business Administration - MBA
Hindu College, University of Delhi
B.A. Economic Hons.
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