Vaidangi Gupta
United Breweries|Category Development Manager|Modern on Trade||MBA-Marketing
- Role
- Category Development Manager at United Breweries Ltd.
- Location
- Jaipur, RJ, IN
- LinkedIn followers
- 500 followers
Experience
Category Development Manager
Jun 2025 — Present · Jaipur, IN
Sales Planning-Developed annual sales targets by brand and SKU based on market trends and historical performance-Collaborated with supervisors on budgeting to align promotional activities with volume goals.Account Management-Designed a route-wise Permanent Journey Plan (PJP) for Jaipur to optimize outlet visits and coverage-Managed relationships with key accounts and drove event sponsorships to enhance brand visibilitySales Operation-Oversaw draft beer operations including licensing, logistics, and installation of dispensing equipment-Ensured adequate stock levels at outlets and tracked sales expenses against planned budgets.Market Research-Collected and analyzed data on competitor presence, pricing, and marketing tactics at outlets-Assessed UBL’s SKU performance vs competitors to guide local trade strategy improvements.Relationship Management-Maintained strong connections with outlet owners and beverage teams to support brand initiatives-Coordinated with brewery and marketing teams for timely product delivery and campaign execution.
Education
Jaipuria Institute of Management
Master of Business Administration - MBA
2023 — 2025
Government Commerce College kota
B.Com
2020 — 2022
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