Vaibhav Mehta

About Vaibhav Mehta

I’ve spent the last decade building D2C businesses, evolving from a bootstrapped founder to a growth leader managing massive scale. My approach is simple: I don’t just manage marketing channels; I manage P & Ls to drive sustainable revenue.Currently, I am the D2C Lead at Qubo. We are moving beyond transactional ads to build a brand that solves problems first and sells second, unifying brand spends with performance rigor.Previously, as Director of Acquisitions at Kapiva, I focused on pure Growth and Scale. I managed a ₹100Cr+ P&L and oversaw ₹100Cr+ in performance marketing spend. My mandate was clear: aggressive acquisition with efficiency. During my tenure, we achieved 6x growth in new user acquisitions, scaled new user AOV by 2x, and built an attribution model that proved the value of every rupee spent across Meta, Google, and Marketplaces. My respect for profitability comes from my roots as a Founder. at Official Factory Group, I bootstrapped a global e-commerce house of brands from scratch. We hit $1M+ in monthly sales without external funding, teaching me the value of cash flow and \"Just-in-time\" supply chains. Today, I combine the grit of a founder, the scale experience of a growth director, and the strategic nuance of consultative selling to build India\'s next generation of D2C giants.Talk to me about:• Managing & Scaling ₹100Cr+ D2C P & Ls• Consultative Selling vs. Transactional Marketing• Performance Marketing at Scale• Bootstrap to Venture-Backed Transitions

Experience

1. D2c Lead

   Qubo

   Dec 2025 — Present

Education

• Walchand Institute of Technology, Solapur

  Bachelor of Technology (B.Tech.), Civil Engineering

  2011 — 2015

Skills

• Autocad
• Sales Growth
• Pay Per Click (Ppc)
• Microsoft Office
• Javascript
• Product Development
• Product Marketing
• Search Engine Optimization (SEO)
• Digital Marketing
• Leadership
• B2c Marketing
• Content Marketing
• Project Management
• Mysql
• Customer Service
• Wordpress
• E-Commerce
• SEO
• Public Speaking
• Marketing Strategy
• Microsoft Excel
• Entrepreneurship
• Project Planning
• Google Adwords
• Web Design
• Marketing
• Google Analytics
• Photoshop
• Microsoft Word
• Strategic Planning
• Moodle
• Research
• Adobe Photoshop
• Search Engine Marketing (Sem)
• Social Media
• Facebook Marketing
• Google Webmaster Tools