Vaibhav Tripathi

About Vaibhav Tripathi

Versatile, award winning marketer with 16 years of marketing & sales experience- I build Brands, Brands that deliver business and win with consumers. I do it by practicing \'consumer first\' marketing that is evidence based- both data & consumer led. I strongly believe that marketing is a healthy mix of logic and magic. Logic to ensure business goals are met and magic to sprinkle every action with consumer love. The right mix of this strategy when put into play creates Brands that go on to create lasting results and are remembered distinctively. This leads to sustained business growths. Having sold and marketed FMCG, B2B, ecommerce & Telecom brands across multiple markets, I have developed a well rounded perspective about marketing including innovation management, brand building & much more. I have a unique mix of quality education and training (SP Jain, IIM- Calcutta, Indian Army)- a rare combination of Army culture & discipline along with strategic brand and local + global market understanding. Areas of work: Brand Management | Integrated Marketing Communications | Trade Marketing Specialties: Business financials | Pricing strategy | Proposition development | Product development | Promotion management | Packaging development | Distribution management | Creative management | Channel strategy | Media strategy | Trial generation | Digital strategy | Consumer & market research

Experience

1. Global Senior Marketing Manager- Pet Nutrition

   Mars

   Apr 2024 — Present

   Driving iconic pet nutrition brands globally- Pedigree & Whiskas

Education

• Indian Institute of Management, Calcutta

  Executive Program for Young Managers

• MiniMBA

  Brand management

• S P Jain School of Global Management

  Master of Business Administration (M.B.A.)- Full time (Residential)

Skills

• Brand Development
• Events
• Retail
• Management
• Leadership
• Retail Marketing
• Brand Implementation
• Product Launch
• Btl Activations
• Marketing Strategy
• Email Marketing
• Trade Marketing
• Customer Relationship Management (Crm)
• Sales
• Marketing
• Retail Visibility
• Integrated Marketing
• Radio
• Brand Developement
• Market Research
• Public Relations
• Brand Awareness
• Team Management
• Vendor Management
• Brand Equity
• Brand Management
• Web and Print Content Development
• Education Marketing
• Customer Insight
• Marketing Communications
• Cut Through Creatives
• Sponsorship Activation
• Marketing Management
• Social Media Marketing
• Crm
• Corporate Communications
• Media Planning
• Consumer Insight
• Negotiation
• Outdoor Advertising