Vaibhav Raaj
Head - Growth Marketing @Toprankers
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WORK HISTORY
Head - Growth Marketing @Toprankers
The company experienced significant growth, with revenue increasing by 30-40% year-over-year- Developed and optimized lead generation campaigns using A/B and multivariate testing, resulting in a 50% increase in lead flow and a 30% reduction in CPL year over year- Managed all aspects of CRM (LeadSquared), including lead flow management, dashboard creation for data analysis, and tracking the efficiency of sales and marketing teams- Created multiple drip campaigns via Email and WhatsApp that increased retention by 25% and boosted direct conversions- Collaborated with the sales team to enhance the sales process, achieving a 30% increase in connectivity rates. Additionally, developed a lead-scoring mechanism that improved customer identification and increased the conversion rate by 1.5%- Managed email marketing for lead nurturing with an average open rate of 12-15%, a click-through rate of 2-3%, and an unsubscription rate of less than 0.2%, contributing to an improved retention rate- Led the growth of multiple YouTube and Instagram accounts, generating approximately 20-25 lakh views per month on YouTube and 5-7 lakh views on Instagram- Negotiated with multiple vendors, resulting in annual savings of approximately 1-1.5 Cr for the company- Diversified the lead generation process to reduce dependency on organic and paid channels, while enhancing brand presence across various platforms- Created and maintained a metrics dashboard to track the performance of all marketing campaigns to monitor key performance indicators (KPIs)- Managed influencer marketing and affiliate networks to drive lead generation and oversee online reputation management (ORM)
EDUCATION
Harvard Business School Online
Certificate in Strategy Execution
ABOUT VAIBHAV RAAJ
Growth marketing manager with 6 years of experience in crafting data-driven marketing campaigns that generate leads and increase revenue. Key achievement: Developed a marketing and sales strategy that boosted revenue by 30-40% year-over-year.My area of expertise: Growth Marketing | Search Engine Marketing | CRM Management -(LeadSquared, Salesforce, WebEngage)| Building Sales Efficiency | APP Store Optimizing | Customer Acquisition & Retention | Email/WhatsApp Marketing | Marketing Automation | Social Media Marketing
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