Vaibhav Raaj
Head - Growth Marketing, Toprankers
- Role
- Head - Growth Marketing at Toprankers
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Vaibhav Raaj
Growth marketing manager with 6 years of experience in crafting data-driven marketing campaigns that generate leads and increase revenue. Key achievement: Developed a marketing and sales strategy that boosted revenue by 30-40% year-over-year.My area of expertise: Growth Marketing | Search Engine Marketing | CRM Management -(LeadSquared, Salesforce, WebEngage)| Building Sales Efficiency | APP Store Optimizing | Customer Acquisition & Retention | Email/WhatsApp Marketing | Marketing Automation | Social Media Marketing
Experience
Head - Growth Marketing
May 2021 — Present
The company experienced significant growth, with revenue increasing by 30-40% year-over-year- Developed and optimized lead generation campaigns using A/B and multivariate testing, resulting in a 50% increase in lead flow and a 30% reduction in CPL year over year- Managed all aspects of CRM (LeadSquared), including lead flow management, dashboard creation for data analysis, and tracking the efficiency of sales and marketing teams- Created multiple drip campaigns via Email and WhatsApp that increased retention by 25% and boosted direct conversions- Collaborated with the sales team to enhance the sales process, achieving a 30% increase in connectivity rates. Additionally, developed a lead-scoring mechanism that improved customer identification and increased the conversion rate by 1.5%- Managed email marketing for lead nurturing with an average open rate of 12-15%, a click-through rate of 2-3%, and an unsubscription rate of less than 0.2%, contributing to an improved retention rate- Led the growth of multiple YouTube and Instagram accounts, generating approximately 20-25 lakh views per month on YouTube and 5-7 lakh views on Instagram- Negotiated with multiple vendors, resulting in annual savings of approximately 1-1.5 Cr for the company- Diversified the lead generation process to reduce dependency on organic and paid channels, while enhancing brand presence across various platforms- Created and maintained a metrics dashboard to track the performance of all marketing campaigns to monitor key performance indicators (KPIs)- Managed influencer marketing and affiliate networks to drive lead generation and oversee online reputation management (ORM)
Education
Harvard Business School Online
Certificate in Strategy Execution
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