Vaibhav Arora
Growth & Brand Marketing @ HUL | Growth leader building consumer demand across D2C, E-Commerce and Media systems | Ex Lenskart, Merkle Sokrati (Dentsu), KPMG
- Role
- Growth Marketing Manager at Unilever
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Vaibhav Arora
I work on building demand creation systems across media, commerce and consumer growth levers.Over the past several years, I’ve led growth across FMCG, D2C and internet businesses - spanning consumer acquisition, conversion, retention and revenue acceleration across owned and marketplace channels.My experience sits at the intersection of performance marketing, e-commerce growth and marketing technology, where the focus is not just on scaling spends, but on improving growth quality through stronger unit economics, sharper channel choices and better conversion architecture.Across roles at Unilever, Lenskart, Merkle Sokrati and earlier in consulting, I’ve worked on solving business problems through growth interventions - from improving acquisition efficiency and marketplace visibility to building attribution frameworks and repeatable growth engines.I’m particularly interested in how media, pricing, product visibility, CRM and channel strategy come together to create sustainable demand in consumer businesses.
Experience
Growth Marketing Manager
May 2025 — Present · Mumbai, IN
Leading growth for premium beauty and wellness brands across Hindustan Unilever\'s D2C and marketplace ecosystems, with end-to-end ownership of acquisition, conversion, retention and channel efficiency- Delivering ~25% YoY growth across D2C and e-commerce channels. Full-funnel demand creation across media, CRM, CRO and partnerships- Managing growth strategy across brands including Love Beauty & Planet, Lakmé, Novology, Nexxus New York & Liquid I.V- Driving performance across paid media, SEO, lifecycle marketing and affiliate ecosystems to improve customer acquisition quality and repeat revenue- Built attribution frameworks connecting D2C and marketplace journeys to improve investment allocation decisions- Improved CAC efficiency through structured experimentation across media, offers, landing journeys and channel mix- Leading Amazon growth interventions to improve marketplace visibility, conversion and revenue contribution
Education
Guru Gobind Singh Indraprastha University
Bachelor of Commerce (Honours), Accounting and Business/Management
Delhi Public School - India
Matriculation, Business/Commerce, General
Birla Institute of Management Technology (BIMTECH)
MBA, Marketing & Business Finance
2020 — 2022
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