Vaibhav Sood
Head of Marketing @Mirka India
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WORK HISTORY
Head of Marketing @Mirka India
New Delhi, IN
Handles an important role as part of the management team formulating strategies to grow the business- Responsible for marketing & key account operations that contributes to >35% of Mirka India business- Ensuring differentiated experiential marketing for the industrial engineering products- Creating value selling proposition to enhance revenues & percolating it to all the stakeholders- Price positioning & ensuring EBIT in double digits to keep the company profitable- Creating innovative ideas & their successful execution to ensure growth in long term- PRM/ PLM to ensure optimal product portfolio ensuring profitability & better stock turnover- New product launches & making them profitable & sustainable to contribute minimum 10% of the total sales- Driving complete digital marketing plan with innovative ideas & achieving the defined goals- Creation of unique ideas like upgradation drive & innovation days to make customer experience the brand.
SKILLS
ABOUT VAIBHAV SOOD
For over 20 years, I’ve helped organizations create new categories, scale profitable…
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