Vaibhav Singhal
Marketing Manager at Agora
- Role
- Marketing Manager, Apac at Agora
- Location
- Delhi, IN
- LinkedIn followers
- 500 followers
About Vaibhav Singhal
A result-driven Marketing Professional with extensive technology industry experience operating in global or local roles. Proven track record of creating and executing marketing strategies and campaigns, to drive the company’s success and to drive revenue, with a focus on messaging, launch, growth and ROI generation. Experience spans: Program Management, Demand Generation, Channel Marketing, Campaign Planning & Execution, GTM Strategy, PR, Digital marketing and Emerging Technology,Brand Management, Events and Promotions, Growth hacking Techniques, Influencer Marketing.
Experience
Marketing Manager, Apac
Mar 2021 — Present · Delhi, IN
Managing the demand center operations for Agora in the Asia Pacific region. Brief Description- Introduced a verticalized, solution-based approach to marketing focused on the top 3 verticals (Education, Gaming, & Social), thereby resulting in an increase in MQLs, SQLs, and Opps created by more than 1.5x YoY- Managed half a million-dollar budget with appropriate allocations by Geo and channel mix. Played an integral role in developing a marketing and sales-aligned strategy- Collaborated with the product team and refined messaging for the solution pages on the website based on comprehensive persona research. Interviewed customers, sales team, salesforce, and secondary research to gather insights and intel for identifying the pain points of the customers- Implemented a Terminus tool, an ABM platform that combines intent and web-engagement data to help the Sales team turn insight into action- Conducted quarterly roundtables and webinars to boost lead generation and build relationships with the marquee accounts- Evaluated 20+ publications and account-based marketing platform solutions to generate highly qualified leads via content syndication campaigns.
Education
Indian Institute of Technology, Kharagpur
Master of Business Administration (MBA), Marketing/Marketing Management, General
2014 — 2016
N C Jindal Public School
12th,CBSE, Major Subjects - Physics,Chemistry and Maths
2001 — 2007
Guru Gobind Singh Indraprastha University
Bachelor of Technology (BTech), Information Technology
2007 — 2011
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