Vaibhav S.

About Vaibhav S.

With over 8 years of experience in digital marketing, I specialize in programmatic media, paid social, and strategic media planning across both B2B and B2C verticals. My journey spans performance execution, audience strategy, and campaign planning — allowing me to deliver well-rounded, insight-driven solutions that align with business objectives. At dentsu, I help brands translate their goals into full-funnel media strategies, leveraging platforms like DV360, Meta, and LinkedIn to drive measurable outcomes across awareness, consideration, and conversion.What I do:•Strategic Planning: Craft audience-first media plans that align channel strategy with business goals, ensuring media investments drive real impact.•B2B Expertise: Develop tailored frameworks to reach niche, high-intent decision-makers across platforms like LinkedIn, combining platform targeting with data and buying signals.•Cross-Channel Execution: Lead multi-platform campaign execution across programmatic display, video, and paid social — with a focus on performance, scale, and brand safety.•Data-Led Optimization: Turn performance data into actionable insights to continuously refine targeting, creatives, and delivery for improved efficiency.•Collaboration & Briefing: Partner with strategy, planning, analytics, and creative teams to deliver well-rounded campaign briefs and data-informed media recommendations.Tools & Certifications:•Certified in DV360, Campaign Manager, Google Ad Manager, and other key platforms.•Experienced in audience segmentation, partner evaluation, and platform best practices across the digital ecosystem.What drives me:•A passion for bridging data, media, and creative to deliver high-performing, strategic campaigns.•A growth mindset rooted in continuous learning, collaboration, and building media strategies that go beyond impressions to true business value.

Experience

1. Senior Manager Global Media Operations

   Assembly Global

   Sep 2025 — Present

Education

• D.A.V Public School

  High School

  1998 — 2012

• Devi Ahilya Vishwavidyalaya

  Master of Technology (MTech), Information Technology

  2012 — 2017

Skills

• Microsoft Office
• Css
• Rails Developer
• Dbms
• Web Application Development
• Apache Spark
• Abap
• Web Development
• C++
• Ruby on Rails
• Scala
• C
• Articulation
• Team Management
• Cascading Style Sheets (Css)
• Sql
• Linux
• Asp.net
• Microsoft Powerpoint
• Javascript
• Sap Erp
• Html
• Java
• Mysql
• Git
• Basic Html
• Powerpoint