Vaibhav Kumar Gupta
Founder @Desi Farm
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WORK HISTORY
Founder @Desi Farm
New Delhi, IN
I am the Founder of Desi Farm, a brand built on the belief that traditional Indian nutrition deserves modern quality standards. Desi Farm focuses on clean, authentic, and responsibly sourced food products rooted in Indian heritage.With a background in business strategy and market research, I approach brand building through consumer insights, data-driven decisions, and continuous market validation. From product selection and positioning to pricing and customer experience, every step is guided by research and real customer needs.My mission is to build a trusted FMCG brand that delivers purity, nutrition, and honesty—without compromising on quality or transparency.
EDUCATION
University of Allahabad
Master of Computer Applications - MCA, Computer Science
University of Lucknow
Bachelor's degree, Computer Application
ABOUT VAIBHAV KUMAR GUPTA
Founder at Desi Farm | Freelancer | Digital Marketing | Web Development | IoT & Automation Projects | Data Analyst.I am the founder of Desi Farm, a brand built on the belief that traditional Indian nutrition deserves modern quality standards. Desi Farm focuses on clean, authentic, and responsibly sourced food products rooted in Indian heritage.With a background in business strategy and market research, I approach brand building through consumer insights, data-driven decisions, and continuous market validation. From product selection and positioning to pricing and customer experience, every step is guided by research and real customer needs.My mission is to build a trusted FMCG brand that delivers purity, nutrition, and honesty—without compromising on quality or transparency. Services Offered: Digital Marketing Strategy Development & Execution Website Development & Design🤖 IoT Solutions & Automation Projects Data Analysis & Insights GenerationPast Experience: As a seasoned Data Analyst, I have successfully utilised data-driven insights to drive strategic decision-making and optimise business processes. My experience in data analysis equips me with a unique perspective to integrate analytics into every aspect of digital projects, ensuring measurable results and continuous improvement. Recent Projects: Implemented targeted digital marketing campaigns resulting in a 40% increase in website traffic and 50% growth in conversions for EAZ and ShreeLaddoo. Developed responsive and user-friendly websites for EAZ that improved user engagement and retention by 60%.🤖 Designed and deployed IoT solutions for Alauna Medicare, provided software for a vending machine that dispatches medicines with OTP. Conducted in-depth data analysis for Dowell Research, identifying key trends and opportunities to drive business growth and contribute to the Dowell CXTrends app.Let\'s Connect! I am always eager to collaborate on exciting projects and explore new opportunities. Feel free to reach out to me via LinkedIn or email at v••••••••@gmail.com to discuss how I can help you achieve your business objectives.
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