Vaibhav Gupta
Growth Marketing Manager @UPILA
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WORK HISTORY
Growth Marketing Manager @UPILA
Kerala, IN
Responsible for developing and managing performance marketing strategies across paid channels, with a focus on attribution analysis, tracking, and automation. Overseeing campaign planning, optimization, and funnel strategy to enhance ROI and reduce CAC. Ensuring data-driven decision-making, creative alignment, and measurable business growth through strategic oversight and team guidance.
EDUCATION
MICA | The School of Ideas
Advanced Certification in Digital Marketing , Digital Marketing
South Point High School, Kolkata
Business/Commerce, General
The Bhawanipur Education Society College
Bachelor of Commerce
ABOUT VAIBHAV GUPTA
Results-driven Performance Marketer with experience in omni-channel marketing across Meta, Google, and Retention platforms. Skilled in attribution analysis, tracking, and automation with a focus on scaling brands efficiently.Handled campaigns for FMCG, Donation, Apparel, Jewellery, Home Decor, Gifting and EdTech brands. Reduced returns/cancellations, RTOs, and improved CRO through actionable strategies. Consistently boosted account performance with funnel-driven creatives, driving double-digit conversion growth.
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