Vaibhav Gupta

Role: Senior Analyst at dentsu
Location: New Delhi, DL, IN
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

About Vaibhav Gupta

Vaibhav Gupta | Marketing Strategist | Media Optimizer | Growth Enabler Curious, creative, and commercially sharp - Vaibhav is a marketer who elevates every plan he touches. Currently driving Media Planning & Buying at Dentsu, with past stints at CII, Aditya Birla Group, and Cars24, he brings a blend of brand depth and performance rigour.Recognised as a Top Performer at CII and winner of Dentsu’s High Impact Award (Q1 2025)- proof that his focus is always on outcomes, not just output.Full-Funnel Expertise - from brand storytelling and integrated campaigns to media ops, vendor partnerships, and performance tracking.Insight-Led Creativity - turning data into compelling narratives that engage, convert, and scale.Collaboration Catalyst - aligning agencies, internal teams, and partners to move projects with speed and precision.If you’re looking for a marketer who combines sharp strategy with seamless execution, connect with Vaibhav - and let the results speak for themselves.

Experience

Senior Analyst
dentsu
May 2024 — Present · Delhi, IN
Optimize BVOD, Radio, Cinema, and TV campaigns using in-house tools, and support setup, troubleshooting, and performance improvements* Analyze campaign data, track key metrics, and share insights regularly to drive better outcomes* Collaborate with Account Managers and sales teams to create client-focused media strategies and identify growth opportunities* Manage post-sale operations including inventory booking, agency communication, traffic instructions, and ensure SLAs and turnaround times are met* Lead workflow improvement initiatives and build strong relationships with networks, agencies, and internal teams

Education

Noida Institute of Engineering & Technology
Bachelor of Technology, Computer Software Engineering
2014 — 2018
Amity University
Master of Business Administration - MBA, Business Administration and Management, General
2020 — 2022

Contact information

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Current company

Razorpay

Software Development · 4K employees · Bangalore, Karnataka, India

Power your finance, grow your business. Razorpay is India’s first full-stack financial solutions company. We are on a mission to enhance the payment experience of over 300 million end consumers. And in doing so, we aim to enable Indian businesses - big and small - accept payments digitally with minimal effort and maximum ease. Razorpay has grown from being a payment gateway provider to a solutions-driven organization boasting of an extensive products suite to accept and disburse payments as well as raise capital and park money. In a nutshell, we fit into every nook and corner where your business touches money. #OutgrowOrdinary We identify ourselves as disruptors in the digital payments space and our vision is to power the financial ecosystem for other disruptors. Like attracts like and Razorpay actively looks to partner with established companies and startups that have either broken the glass ceiling in their industry or are set to. The Razorpay Product Suite today comprises verticals, along with Payment Gateway, like Payment Links, Payment Pages, Subscriptions, Smart Collect, Route, Razorpay Capital, RazorpayX, Payroll and Thirdwatch. Razorpay was started in 2014 by two IIT Roorkee alumni, Harshil Mathur and Shashank Kumar. Just a short few years later, Razorpay has evolved into a 800-odd strong organization with some of the best talents in the country helping some of the best companies manage their money movement seamlessly. Certified cool We are a bunch of spirited, ambitious and fun folks. And no, we’re not saying this ourselves--leading institutions have recognized Razorpay for the high trust and high-performance culture that we maintain. Our strength lies in the people we are and we go to great lengths to nurture a family of coders, designers, sellers, marketers, analysts, writers, runners, photographers, gamers, tinkerers, and above all, people who are dreamers and doers at the same time. Be a part of our exciting journey.

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About Vaibhav Gupta

Experience

Senior Analyst

Education

Noida Institute of Engineering & Technology

Amity University

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