Vaibhav G.
Business Finance Partner @ Noon | FP&A | Ex - Cars24 & ADHB (Auckland)
- Role
- Finance Business Partner (Xborder Business Lead) at noon
- Location
- Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Vaibhav G.
Business Finance leader with 10+ years of experience driving P&L performance, margin expansion, and financial governance across e-commerce, cross-border, and auto-tech businesses.I specialize in building structured FP & A frameworks, identifying revenue and cost leakages, and enabling leadership teams with clear, data-driven decision support. Currently leading cross-border and marketing finance at Noon, with end-to-end P&L ownership (~AED 115M), delivering multi-million improvements in revenue recovery, affiliate margins, and cost efficiency.My focus: turning complex operating models into disciplined, profitable growth engines.
Experience
Finance Business Partner (Xborder Business Lead)
Nov 2024 — Present · Gurugram, IN
Lead Business Finance & FP & A for Noon’s Cross-Border (India, China, Turkey, GCC), Marketing, and AdMon verticals with end-to-end P&L ownership (~AED 115M cross-border).• Built structured AOP, forecasting, and MBR/WBR governance framework enabling clear visibility across GMV, revenue, contribution margin, and cost drivers• Designed automated day-wise P&L reporting, improving decision speed and leadership visibility• Delivered AED 3.0M P&L recovery through Import VAT governance framework• Generated ~AED 1.8M incremental annual revenue by correcting seller rate-card misalignments• Improved affiliate marketing margins from 10% to 15%(+AED 720K annually)• Strengthened payout and receivable governance, reducing AdMon receivables from AED 45M to AED 35M• Turned Marketing EBITDA positive through subsidy controls, cost rationalisation, and performance governanceDriving disciplined financial controls and margin expansion in a complex, multi-country cross-border operating model.
Education
Auckland University of Technology
Master of Business Administration - MBA, Finance and Financial Management Services
The Chartered Institute for Securities & Investment (The CISI)
International Certificate in wealth and Investment Management India, Investments and Securities
2019 — 2019
Delhi University
Bachelor of Commerce (B.Com.), Business/Commerce, General
2011 — 2014
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