Vaibhav Dhoka

City Manager @Milkbasket

Pune, IN

Managed Chennai team, helped with the market research for Hyderabad, Indore and launched Navi Mumbai, South Mumbai and Pune cities which I\'m currently handling.• Handling a team of 8 BDM\'s, 30 BDE\'s and along with managing various marketing agencies.• Cross team collaboration with operations, revenue, category and branding teams for for market growth and expansion.• Creating and managing deployment of offline marketing campaigns including ATL and BTL.• Managing and overseeing the team of the managers and planning the monthly marketing budget.• Analysing market research and making plans for expansion into Tier I and II cities across Maharashtra.• Identifying new channels to acquire customers in the city.• Analysing campaign ROI’s and ensuring acquisitions at optimal cost.• Identifying key brand issues, opportunities in the city and lead customising the marketing plan for the city.• Strategising the plan, guiding the team and monitoring and executing on ground executions.• Setting up the targets for customer acquisition and working with the marketing agencies to train and deploy the promoters to achieve the goals.• Working with the branding team to create necessary marketing collaterals for BTL activities.• Managing and developing a database of suppliers and promotional agencies across the cities.• Working with the suppliers on the project deliveries including their line-up, cost negotiations and onboarding to execute the campaigns as per the plan.

Fergusson College

Diploma in Tax & Law

Woxsen School of Business

Master of Business Administration (MBA)

MITCON INSTITUTE OF MANAGEMENT

Diploma in Import & Export Management

Mannheim Business School

Master of Business Administration - MBA