Vagif M.

About Vagif M.

Host of The Founder’s Playbook — where top operators share how they scale smarter with AI, systems, and strategy.I help growth-minded businesses unlock new revenue, streamline operations, and scale efficiently through AI-powered solutions.With 9+ years in CRM, AI, and cloud tech, I’ve partnered with 50+ companies — from early-stage startups to billion-dollar enterprises — to design systems that drive results.From building intelligent automations to modernizing legacy operations, my focus is simple:Deliver outcomes that fuel long-term growth.

Experience

1. Senior Salesforce Developer Architect

   Marriott International

   Apr 2019 — Present · Irvine, CA, US

   Working with Business System Analysts to provide recommendations and designing the Best Solutions for implementing new business ideas. Proficient in managing the administration of Salesforce B2C/B2B Commerce. Performing analysis of existing systems and documenting the related business concepts, process flows, data elements definitions and calculations, and screen and report layouts. Leading discussions with the team about feasibility and effective way of leveraging Saleforce.com CRM features. Working on FSL scheduling and work rules, service objectives. Created field service features according to their unique business needs. Implemented Salesforce Lightning Components for a small set of users for customizing reports and dashboards. Utilizing Salesforce Aura Lightning Experience Process Flows to automate business processes. Built customized Aura components and Lightning Web Components replacing the existing ones, using JavaScript on the client side and Apex on the server side. Replaced all the JavaScript buttons with Quick Actions or Lightning Components in Lightning. Interfaced with business users to prepare and update Business Process Requirements, Software System Requirements. Designed junction objects and implemented various advanced fields like Pick list, Custom Formula Fields, Field Dependencies, Validation Rules, Work Flows, and Approval Processes for automated alerts, field updates, and Email generation leading to effective Web-to-Lead communication with customers and partner portals. Integrated SAP and Salesforce systems using SOAP and REST API\'s. Using SOQL and SOSL statements within Governor Limits for data manipulation needs of the application using platform database objects. Developed Lightning apps with design systems using CSS and Parameters, App Builder and Lightning Component features for the use of Desktop and Salesforce1 Mobile platforms. Migrated data into Salesforce using Data Loader, MuleSoft tools.

Education

• Moscow State University

  Bachelor's degree