Vageesh Velusamy
Senior Performance Marketing Manager @RBCx
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WORK HISTORY
Senior Performance Marketing Manager @RBCx
Toronto, ON, CA
Architected and led the PLG-driven growth engine for Mydoh at RBCx, integrating paid media, SEO/ASO, lifecycle, affiliates, and creators to drive install-to-activation conversion, daily engagement, and LTV.Managed a multimillion-dollar annual media portfolio; led a cross-functional growth team and external agencies to execute multi-channel acquisition and retention across Meta, Google, TikTok, Reddit, and programmatic.Operationalized a high-velocity experimentation program—creative modularity, audience expansion, and offer/landing testing—guided by data-driven MTA, incrementality, and unit economics substantially: lowered acquisition costs across channels, materially reduced influencer/UGC CPA through creative testing, and scaled affiliates to become a meaningful contributor to new customers and revenue.Partnered with Product, UX, and Analytics to optimize onboarding and feature adoption; established KPI frameworks to align marketing with release cycles and demonstrate downstream impact.Reported performance, insights, and forecasts to senior leadership
EDUCATION
Birla Institute of Technology and Science, Pilani
Dual Degree, Computer Science & Chemistry
Reforge
Growth Marketing, AI Growth, Mastering Product Marketing, Growth Foundations, Product Analytics
Indian Institute of Management, Calcutta
PGDCM / MBA, Finance and Economics
SKILLS
ABOUT VAGEESH VELUSAMY
400M in managed spend across fintech, e-commerce, gaming, and streaming. Four continents, twelve years.Building growth teams and marketing stacks to drive 10x growth for 5 different B2C businesses — those came from building actual systems: audience architecture, creative testing, measurement that reflects real business outcomes.I treat marketing like an engineering problem. Most teams say they do. Fewer actually build that way.Throughout my career, I have consistently delivered results by leading teams to exceed performance targets, optimizing campaign performance through rigorous testing, and designing full-funnel growth strategies that drive both short-term performance and long-term customer value. My professional focal points include performance marketing, lifecycle and CRM strategy, SEO/ASO, affiliate marketing, creative experimentation, and marketing analytics. I’m equally comfortable owning execution and guiding executive-level strategy.Currently, I lead digital marketing at RBCx/Mydoh, where I helped build the growth engine from the ground up. We achieved a significant drop in CPA through smart budget allocation and creative testing, and significantly boosted funnel conversion rates through UX enhancements and data-led experimentation.Colleagues describe me as strategic, collaborative, and solutions-oriented—someone who thrives in high-growth, high-stakes environments, and brings both the vision and executional rigor to scale businesses efficiently and sustainably.I welcome opportunities to connect with professionals, founders, and fellow growth leaders across the industry. Feel free to connect or message me directly here on LinkedIn.
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