Vafadher Kalesha

About Vafadher Kalesha

I bring 11.5 years of experience in building and scaling eCommerce ecosystems across marketplaces, DTC channels, and omnichannel retail environments.I specialize in transforming digital channels into structured revenue engines by aligning growth strategy, contribution margins, ERP systems, and operational workflows.Over the years, I have led:• Marketplace scaling from ₹10L to ₹1.5 CR within 9 months• Brand growth from ₹0 to ₹30L/month within 1 year through omnichannel integration• ERP, POS, and inventory synchronization across multi-store retail networksCurrently, as Head of E-Commerce at Inscape Modern Private Limited, I lead marketplace and DTC strategy across global platforms while working closely with leadership on tech stack evolution, CRM integration, and scalable digital infrastructure.My core focus areas include:• Channel optimization (Amazon, eBay, Walmart, Shopify)• Contribution margin & P&L thinking• ERP & omnichannel architecture• Inventory and operations sync• Cross-functional execution across tech, warehouse, and growth teamsI believe growth must be backed by systems. Scale without operational discipline is temporary.I build digital commerce engines that are profitable, automated, and built for long-term expansion.

Experience

1. Head of Ecommerce

   Inscape Modern Private Limited

   Jul 2025 — Present · Hyderabad, IN

   Manage complete marketplace ecosystem — listing architecture, A+ content, PDP optimization, pricing strategy, and ranking improvement• Launch and optimize SKUs to improve sales velocity and platform visibility• Develop go-to-market strategies for new brand launches across US and Indian markets• Collaborate with performance marketing teams to optimize marketplace ads and improve ROAS• Troubleshoot backend sync issues and ensure operational consistency across platforms• Oversee Shopify storefront updates, landing pages, campaign rollouts, and product launches• Coordinate with product, creative, and analytics teams to execute revenue-focused growth initiatives• Lead strategic inputs on tech stack revamp including CRM, ERP, and inventory management systems to improve operational visibility and scalability• Work closely with the CEO to define future-ready digital infrastructure across marketplaces, DTC, and backend operations• Drive cross-functional alignment between tech, warehouse, and growth teams to ensure seamless data sync, automation, and process optimization

Education

• Narayana Juniour College, Nellore

  Intermediate(+2), M.P.C

  2006 — 2008

• Indus Business Academy, Bangalore

  Master of Business Administration (MBA), Marketing/Marketing Management, General

  2012 — 2014

• Loyola Institute Of Business Administration

  Executive PGP in Business Analytics

• Maheswara Institute Of Technology, Hyderabad

  Bachelor of Technology (B.Tech.), Computer Science

  2008 — 2012

• Sarada E.M High School

  S.S.C, SSC

  2005 — 2006