Vanessa Marie
eComm Marketing Lead at ScentAir
- Role
- Ecomm Marketing Lead at ScentAir
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
Experience
Ecomm Marketing Lead
Sep 2022 — Present
Manage a team responsible for affiliate marketing, paid social, organic social, and D2C customer support. Develop marketing activities for D2C promotions to drive sales and hit revenue goals. Build relationships with both internal and external stakeholders. Develop and implement retention and acquisition marketing strategies to drive revenue and growth Work alongside agencies to grow eCommerce business through multiple channels (Amazon, Rakuten, Paid Social). Analyze our promotional data and report on KPI/ROI. Lead go to market campaigns for new product launches.
Education
Clemson University
Master’s Degree, Communication, Technology, and Society
2016 — 2018
University of North Carolina Wilmington
Bachelor’s Degree, Communication Studies
2012 — 2016
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