V Shiva Kumar

Senior Officer(L3) - Social Media @The Economic Times

Noida, IN

In my current role in Noida, Uttar Pradesh, I lead and execute high-impact social media campaigns across multiple verticals within The Economic Times. My core responsibilities include driving website traffic, enhancing organic reach, generating qualified leads, and strategically boosting follower engagement.I excel in content creation and copywriting, leveraging advanced SEO techniques and analytics tools to craft compelling, data-driven content tailored to diverse audiences. My expertise extends to social media advertising (including paid campaigns on Meta, Instagram, and LinkedIn), A/B testing, and conversion tracking to maximize campaign ROI.I am proficient in using analytics platforms such as Google Analytics, Meta Business Suite, and Hootsuite to monitor performance metrics, extract actionable insights, and optimize strategies in real time. My technical toolkit also includes knowledge of content management systems (CMS), CRM integration, and basic data visualization for reporting campaign outcomes.Additionally, I provide exceptional client servicing, ensuring that all campaigns align with client objectives and consistently exceed expectations. My commitment to innovation is reflected in my adoption of AI-powered automation tools and data-driven decision-making, enabling me to streamline processes and deliver measurable results.By combining creativity with technical expertise, I have successfully contributed to the growth and online presence of the B2B verticals at The Economic Times, consistently surpassing key performance indicators and fostering meaningful industry engagement.