Vanessa P.
B2B SaaS Marketing | Field Marketing, Event Marketing, Brand Marketing
- Role
- Field Marketing Manager at Coupa
- Location
- Miami-Fort Lauderdale, FL, US
- LinkedIn followers
- 500 followers
About Vanessa P.
Results-driven marketing professional with 10 years of experience, including 6 years spearheading high-impact B2B SaaS initiatives in retail and spend management technology. Proven track record of building brand presence, enabling sales teams, and executing strategies that drive measurable pipeline growth.I have delivered sales enablement content, orchestrated industry events and webinars, refined messaging frameworks, and aligned marketing with business objectives through close collaboration with Product, Sales, and Customer Success.Passionate about translating value into impact, I excel at launching campaigns, developing customer-facing materials, and supporting complex enterprise sales cycles. I thrive on empowering teams and driving results in fast-paced, innovative environments.
Experience
Field Marketing Manager
Aug 2025 — Present
Education
Université Paris Dauphine - PSL
International Business
City University of New York-Baruch College
Bachelor of Business Administration (B.B.A.), International Business, Marketing
Skills
- Sales Operations
- Sales Process
- Business Development
- Business Planning
- Business Networking
- Social Media Marketing
- Market Research
- Powerpoint
- Event Planning
- Microsoft Excel
- Social Networking
- Microsoft Word
- Teamwork
- Time Management
- Event Management
- Marketing
- Leadership
- Marketing Strategy
- Social Media
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