V Bhargavi Swetha

About V Bhargavi Swetha

I am a Google Ads Account Strategist and MBA (Marketing) professional dedicated to transforming digital ad spend into measurable business growth.In today’s rapidly shifting advertising landscape, I’ve moved beyond the role of a traditional campaign manager. I view myself as a Digital Growth Consultant—someone who bridges the gap between complex AI-driven platforms and high-level corporate objectives. My focus is on AI Orchestration: ensuring that machine learning tools like Performance Max and Smart Bidding are fueled by the right data to find a brand’s most valu able customers. I believe the best results come from a blend of technical precision and human strategy. Whether I am auditing a conversion tracking setup or presenting a performance review to stakeholders, my goal is always to provide clarity, transparency, and a clear path to scale.Strategic Roadmapping: I don\'t just \"run ads.\" I develop multi-quarter growth strategies that align with a company’s broader financial KPIs, focusing on Customer Acquisition Cost (CAC) and Incremental Lift.AI & Bidding Excellence: I specialize in high-efficiency bidding architectures, specifically Target CPA (tCPA) and Target ROAS (tROAS), to ensure every dollar of budget is working toward a profitable outcome.Full-Funnel Orchestration: I design cohesive journeys across the Google ecosystem—from building awareness on YouTube Shorts and Demand Gen to capturing high-intent leads via Search.Data Storytelling: Using GA4 and Looker Studio, I translate \"messy\" technical data into clear, executive-ready narratives that drive informed decision-making.Google Ads (Search, PMax, Video)| Performance Marketing | tCPA/tROAS Optimization | Marketing Analytics | Strategic Account Management | MBA Marketing.

Experience

1. Account Strategist

   TDCX

   Feb 2026 — Present · Hyderabad, IN

   I am a Google Ads Account Strategist and MBA Marketing graduate focused on the intersection of data-driven performance and corporate strategy.I help brands navigate complexity by moving beyond basic campaign management into Strategic Growth Consulting. My expertise lies in orchestrating high-scale Google Ads ecosystems—specializing in Smart Bidding architectures (TCPA), Performance Max scaling, and full-funnel attribution.

Education

• Dr.L.Bullayya college of engineering for women

  B.E

  2011 — 2015

• Olivet High School

  Secondary Education

• Andhra University

  Master of Business Administration - MBA, Marketing