Andrew Johnson
Senior Manager, Community and Social Media Archetype Entertainment @Wizards of the Coast
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WORK HISTORY
Senior Manager, Community and Social Media Archetype Entertainment @Wizards of the Coast
Austin, TX, US
Develop and execute comprehensive social, community, and influencer strategies for Archetype Entertainment studio’s upcoming sci-fi RPG videogame, EXODUS.• Drove substantial growth across EXODUS social channels, achieving 170x avg. monthly follower growth and 10% engagement rate, surpassing industry benchmarks by ~70%.• Established a data-driven social strategy, regularly measuring results and making tactical adjustments to optimize performance and audience engagement.• Leading influencer strategy for EXODUS, focusing on future engagement with key gaming influencers (details to be released).
EDUCATION
University of North Texas
BA
SKILLS
ABOUT ANDREW JOHNSON
Senior marketing professional with over 10 years of experience in digital marketing, community engagement, and influencer relations for gaming studios and publishers. Skilled in developing strategic, data-driven campaigns for global audiences, leading cross-functional teams, and driving engagement through content creation and social media strategy. Proven success in scaling social channels and influencer partnerships, with strong analytical abilities to optimize performance and maximize impact.My career has been marked by a deep commitment to cultivating thriving communities and establishing lasting relationships with content creators. I\'ve had the privilege of working with prestigious triple-A game studios, and I\'m currently applying my expertise at Archetype Entertainment, a division of Wizards of the Coast.Beyond my professional pursuits, I am a sports enthusiast, an unabashed geek, and a devoted film aficionado. My passion for video games extends beyond entertainment; I view them as a powerful medium for storytelling and immersive experiences. While I may not always advocate for the Oxford comma, I am an avid supporter of the Star Wars prequels.
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